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21.
The business of brands by Jon Miller and David Muir by
  • Miller, Jon
  • Muir, David
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL.

22.
Fashion retail by Eleanor Curtis by
  • Curtis, Eleanor
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (2)Call number: 725.21 CUR, ...

23.
Agency account handling : avoiding blood sweat and tears by Michael Sims by
  • Sims, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 SIM.

24.
Sampling techniques by William G. Cochran by
  • Cochran, William G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC.

25.
Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth by Janet Rubio and Patrick Laughlim by
  • Rubio, Janet
  • Laughlim, Patrick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 RUB.

26.
Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw by
  • Upshaw, Lynn B
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (5)Call number: 658.827 UPS, ...

27.
Reinventing strategy : using strategic learning to create and sustain breakthrough performance by Willie Pientersen by
  • Pientersen, Willie Pientersen
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PIE.

28.
Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by
  • Jacka, J. Mike
  • Keller, Paulette J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC.

29.
Complete guide to internet publicity : creating and launching successful online campaigns by Steve O'keefe by
  • O'keefe, Steve
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.02854678 OKE.

30.
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by
  • Hallberg, Garth
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ...

31.
Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by
  • Skinner, Bruce E
  • Rukavina, Vladimir
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

32.
Idea wise : how to transform your ideas into tomorrow's innovations by Steve Rivkin and Fraser Seitel by
  • Rivkin, Steve
  • Seitel, Fraser
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 RIV.

33.
The next step in database marketing : consumer guided marketing by Dick Shaver by
  • Shaver, Dick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ...

34.
Coffee basics : a quick and easy guide / by Kevin Knox, Julie Sheldon Huffaker by
  • Knox, Kevin
  • Huffaker, Julie Sheldon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 641.3373 KNO.

35.
Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by
  • Ziccardi, Donald
  • Moin, David
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC.

36.
Expositions and trade shows by Deborah Robbe by
  • Robbe, Deborah
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 659.152068 ROB.

37.
Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ...

38.
The guru guide : the best ideas of the top management thinkers by Joseph H. Boyett and Jimmie T. Boyett by
  • Boyett, Joseph H
  • Boyett, Jimmie T
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ...

39.
Truth, lies, and advertising: the art of account planning by Jon Steel by
  • Steel, Jon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1).

40.
I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising by
  • Greising, David
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 338.766362092 GRE.

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