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21.	Image from Amazon.com	The business of brands by Jon Miller and David Muir by Miller, Jon Muir, David Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Fashion retail by Eleanor Curtis by Curtis, Eleanor Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2004 Availability: Items available for loan: KEIC (2)Call number: 725.21 CUR, ... Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	Agency account handling : avoiding blood sweat and tears by Michael Sims by Sims, Michael Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.804 SIM. Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Sampling techniques by William G. Cochran by Cochran, William G Edition: 3rd ed. Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1977 Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth by Janet Rubio and Patrick Laughlim by Rubio, Janet Laughlim, Patrick Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc., 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 RUB. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw by Upshaw, Lynn B Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (5)Call number: 658.827 UPS, ... Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Reinventing strategy : using strategic learning to create and sustain breakthrough performance by Willie Pientersen by Pientersen, Willie Pientersen Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.4012 PIE. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by Jacka, J. Mike Keller, Paulette J Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Complete guide to internet publicity : creating and launching successful online campaigns by Steve O'keefe by O'keefe, Steve Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.02854678 OKE. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by Hallberg, Garth Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ... Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by Skinner, Bruce E Rukavina, Vladimir Series: The Wiley event management series Material type: Text Language: English Publication details: New Jersy: John Wiley and Sons Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Idea wise : how to transform your ideas into tomorrow's innovations by Steve Rivkin and Fraser Seitel by Rivkin, Steve Seitel, Fraser Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc., 2002 Availability: Items available for loan: KEIC (1)Call number: 658.575 RIV. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	The next step in database marketing : consumer guided marketing by Dick Shaver by Shaver, Dick Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1996 Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Coffee basics : a quick and easy guide / by Kevin Knox, Julie Sheldon Huffaker by Knox, Kevin Huffaker, Julie Sheldon Material type: Text Language: English Publication details: New York: John Wiley and Sons Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 641.3373 KNO. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by Ziccardi, Donald Moin, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	Expositions and trade shows by Deborah Robbe by Robbe, Deborah Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.152068 ROB. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by Dru, Jean-Marie Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1996 Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ... Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	The guru guide : the best ideas of the top management thinkers by Joseph H. Boyett and Jimmie T. Boyett by Boyett, Joseph H Boyett, Jimmie T Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ... Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Truth, lies, and advertising: the art of account planning by Jon Steel by Steel, Jon Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising by Greising, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 338.766362092 GRE. Place hold Save to lists Add to cart (remove)