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21.
Media communication : an introduction to theory and process by James Watson
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave MacMillan 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 WAT.

22.
Fresh lipstick : redressing fashion and feminism by Linda M Scott by
  • Scott, Linda M
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 391.2 SCO.

23.
Brandsimple : how to turn a simple philosophy into a powerful brand by Allen Adamson by
  • Adamson, Allen
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 ADA.

24.
Principles of retail management by Rosemary Varley and Mohammed Rafiq by
  • Varley, Rosemary
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 VAR.

25.
Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses by David Nichols, Tom Farrand, Tom Rowley and Matt Avery by
  • Nichols, David
  • Avery, Matt
  • Farrand, Tom
  • Rowley,Tom
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 794.80688 NIC.

26.
The new film history : sources, methods, approaches by
  • Chapman, James (ed.)
  • Glancey, Mark (ed.)
  • Harper, Sue (ed.)
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 791.4309 NEW.

27.
Strategic new product development for the global economy by Toyohiro Kono and Leonard Lynn by
  • Kono, Toyohiro
  • Lynn, Leonard
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.575 KON.

28.
Asia future shock : business crisis and opportunity in the coming years by Michael Backman by
  • Backman, Michael
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 338.95 BAC.

29.
The objects of affection : semiotics and consumer culture by Arthur Asa Berger by
  • Berger, Arthur Asa
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Not available: KEIC: Checked out (1).

30.
Brand media strategy : integrated communications planning in the digital era by Antony Young by
  • Young, Antony
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 YOU.

31.
Militant publics in India : physical culture and violence in the making of a modern polity by Arafaat A. Valiani by
  • Valiani, Arafaat A
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2011
Availability: Not available: KEIC: Checked out (1).

32.
The art of the pitch : persuasion and presentation skills that win business by Peter Coughter by
  • Coughter, Peter
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2012
Availability: Items available for loan: KEIC (1)Call number: 658.452 COU.

33.
Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar by
  • Ellwood, Iain
  • Shekar, Sheila
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 ELL.

34.
The nature of marketing: Marketing to the swarm as well as the herd by Chuck Brymer by
  • Brymer, Chuck
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (2)Call number: 658.8 BRY, ...

35.
PR - a persuasive industry? : spin, public relations and the shaping of the modern media by Trevor Morris and Simon Goldsworthy by
  • Morris, Trevor
  • Goldsworthy, Simon
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

36.
Brand champions : how superheroes bring brands to life by Ian P. Buckingham by
  • Buckingham, Ian P
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 BUC.

37.
How to brand nations, cities and destinations : a planning book for place branding by Teemu Moilanen and Seppo Rainisto by
  • Moilanen, Teemu
  • Rainisto, Seppo
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (1)Call number: 910.688 MOI.

38.
Digital advertising by Andrew Mcstay by
  • Mcstay, Andrew
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2013
Availability: Not available: KEIC: Checked out (1).

39.
When family businesses are best : the parallel planning process for family harmony and business success by Randel s. Carlock and John L. Ward by
  • Carlock, Randel S
  • Ward, John L
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4 CAR.

40.
Growth and development : with special reference to developing economies by A. P. Thirlwall by
  • Thirlwall, A. P
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 338.0091724 THI.

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