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21.
Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by
  • Urban, Glen L
  • Dholakia, Nikhilesh
  • Hauser, John R
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.575 URB.

22.
Experiential learning : experience as the source of learning and development by David A. Kolb by
  • Kolb, David A
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall, Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 370.15 KOL.

23.
Consumer behaviour : advances and applications in marketing by Robert East by
  • East, Robert
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

24.
Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
  • Lilien, Gary L
  • Kotler, Philip
  • Moorthy, Sridhar K
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIL.

25.
The making of an advertising campaign by Jaye Sutter Niefeld by
  • Niefeld, Jaye Sutter
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (2)Call number: 659.113 NIE, ...

26.
Mass communication, an introduction by John R. Bittner by
  • Bittner, John R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIT.

27.
Perspectives in consumer behaviour by
  • Kassarjian, Harold H. (ed.)
  • Robertson, Thomas S. (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAS.

28.
Research methods in mass communication by
  • Stempel, Guido H. (ed.)
  • Westley, Bruce H. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliff: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (5)Call number: 302.23 RES, ...

29.
Sales promotion management by John A. Quelch by
  • Quelch, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

30.
Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
  • Urban, Glen L
  • Star, Steven H
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

31.
Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by
  • Willis, Edgar E
  • Aldridge, Henry B
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL.

32.
Marketing research by Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

33.
Visual imagination : an introduction to art by Bruce D. Kurtz by
  • Kurtz, Bruce D
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 701.15 KUR.

34.
Understanding movies by Louis Giannetti by
  • Giannetti, Louis
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
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35.
Services marketing : a strategic approach by Karen P. Goncalves by
  • Goncalves, Karen P
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 GON.

36.
Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by
  • Cagan, Jonathan
  • Vogel, Craig M
Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG.

37.
Statistical methods for the social sciences by Alan Agresti and Barbara Finlay by
  • Agresti, Alan
  • Finlay, Barbara
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 519.5 AGR.

38.
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc 1998
Availability: Items available for loan: KEIC (2)Call number: 658.84 ONK, ...

39.
Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, Ambi M. G
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2017
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

40.
Direct mail copy that sells by Herschell Gordon Lewis by
  • Lewis, Herschell Gordon
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1984
Availability: Not available: KEIC: Lost (1).

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