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21.
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Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.575 URB.

22.
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Experiential learning : experience as the source of learning and development by David A. Kolb by
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall, Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 370.15 KOL.

23.
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Consumer behaviour : advances and applications in marketing by Robert East by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

24.
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Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIL.

25.
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The making of an advertising campaign by Jaye Sutter Niefeld by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (2)Call number: 659.113 NIE, ...

26.
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Mass communication, an introduction by John R. Bittner by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIT.

27.
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Perspectives in consumer behaviour by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAS.

28.
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Research methods in mass communication by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliff: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (5)Call number: 302.23 RES, ...

29.
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Sales promotion management by John A. Quelch by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

30.
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Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

31.
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Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL.

32.
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Marketing research by Alvin C. Burns and Ronald F. Bush by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

33.
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Visual imagination : an introduction to art by Bruce D. Kurtz by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 701.15 KUR.

34.
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Understanding movies by Louis Giannetti by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
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35.
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Services marketing : a strategic approach by Karen P. Goncalves by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 GON.

36.
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Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG.

37.
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Statistical methods for the social sciences by Alan Agresti and Barbara Finlay by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 519.5 AGR.

38.
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc 1998
Availability: Items available for loan: KEIC (2)Call number: 658.84 ONK, ...

39.
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Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2017
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

40.
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Direct mail copy that sells by Herschell Gordon Lewis by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1984
Availability: Not available: KEIC: Lost (1).

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