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21.
Knowledge and the probation service : raising standards for trainees, assessors, and practitioners by Philip Whitehead and Jamie Thompson by
  • Whitehead, Philip
  • Thompson, Jamie
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (1)Call number: 364.630683 WHI.

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22.
Space race : an inside view of the future of communications planning by Jim Taylor by
  • Taylor, Jim
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Lit. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 TAY.

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23.
How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

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24.
The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy by
  • Blair, Mark
  • Armstrong, Richard
  • Murphy, Mike
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827095 BLA.

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25.
Building brands and believers : how to connect with consumers using archetypes by Kent Wertime by
  • Wertime, Kent
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 WER.

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26.
Hub culture : the next wave of urban consumers by Stan Stalnaker by
  • Stalnaker, Stan
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 307.093813 STA.

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27.
Creative leaps : 10 lessons in effective advertising inspired at Saatchi and Saatchi (with CD) by Michael Newman by
  • Newman, Michael
Material type: Text Text
Language: English
Publication details: New York:: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Not available: KEIC: Lost (1).

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28.
Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
  • Boulton, Chris
  • Turner, Patrick
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

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29.
Mastering business Asia supply chain management by Bowon Kim by
  • Kim, Bowon
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 KIM.

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30.
Asia's star brands by Paul Temporal by
  • Temporal, Paul
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM.

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31.
Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
  • Davis, John
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV .

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32.
The Lenovo affair : the growth of China's computer giant and its takeover of IBM-PC6b by Ling Zhijun; translated by Martha Avery by
  • Zhijun, Ling
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons. (Asia) Pte. Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 338.7610040951 ZHI, ...

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33.
The rise of India : its transformation from poverty to prosperity by Niranjan Rajadhyaksha by
  • Rajadhyaksha, Niranjan
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 330.95405 RAJ.

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34.
Succeeding like success : the affluent consumers of Asia by Yuwa Hedrick-Wong by
  • Hedrick-Wong, Yuwa
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HED.

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35.
Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen by
  • Allen, Judy
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.0686 ALL.

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36.
Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows by Barry Siskind by
  • Siskind, Barry
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.152 SIS.

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37.
The leadership gap : building leadership capacity for competitive advantage by David S. Weiss and Vince Molinaro by
  • Weiss, David S
  • Molinaro, Vince
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4092 WEI.

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38.
Brand assets by Tony Tollington by
  • Tollington, Tony
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 TOL.

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39.
New consumer marketing : managing a living demand system by Susan Baker by
  • Baker, Susan
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAK.

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40.
Welcome to the creative age : bananas, business and the death of marketing by Mark Earls by
  • Earls, Mark
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 EAR.

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