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21.
The unpublished David Ogilvy by
  • David, Ogilvy
  • Raphaelson, Joel (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: London: Sidgwick and Jackson, 1988
Availability: Items available for loan: KEIC (2)Call number: 659.1092 OGI, ... Not available: KEIC: Lost (1).

22.
Development and planning economy by P. A. Stone by
  • Stone, P. A
Material type: Text Text
Language: English
Publication details: New York: E. and F. N. Spon Ltd 1988
Availability: Items available for loan: KEIC (1)Call number: 711.40941 STO.

23.
The secrets of successful direct response marketing by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: Oxford: Heinemann Professional Publising Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.872 JEF.

24.
Confessions of a PR man by Robert J. Wood and Max Gunther by
  • Wood, Robert J
  • Gunther, Max
Material type: Text Text
Language: English
Publication details: New York: New American Library 1988
Availability: Items available for loan: KEIC (1)Call number: 659.2 WOO.

25.
Careermap : deciding what you want getting it and keeping it ? by Neil M. Yeager by
  • Yeager, Neil M
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 650.1 NEI.

26.
Marketing on a shoestring: low cost tips for marketing your products or services by Jeffrey P. Davidson by
  • Davidson, Jeffrey P
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

27.
Nonlinear regression analysis and its applications by Douglas M. Bates and Donald G. Watts by
  • Bates, Douglas M
  • Watts, Donald G
Series: Wiley series in probability and mathematical statistics. Applied probability and statistics
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 1988
Availability: Items available for loan: KEIC (1)Call number: 519.536 BAT.

28.
The interplay of influence: mass media and their publics in news by Kathleen Hall Jamieson, Karlyn Kohrs Campbell by
  • Jamieson, Kathleen Hall
  • Campbell, Karlyn Kohrs
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1988
Availability: Items available for loan: KEIC (1)Call number: 302.234 JAM.

29.
Retail merchandising : consumer goods and services by Harland E. Samson and Wayne G. Little by
  • Samson, Harland E
  • Little, Wayne G
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South-Western Publishing Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.87 SAM.

30.
An Indian story : now a major film by Upamanyu Chatterjee by
  • Chatterjee, Upamanyu
Material type: Text Text
Language: English
Publication details: London: Faber and Faber Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 823 CHA.

31.
Communication theories: origins, methods, uses by Werner J. Severin, James W. Tankard, Jr. by
  • Severin, Werner J
  • Tankard, James W. Jr
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Longman Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 001.51 SEV.

32.
The advertiser's handbook for budget determination by Simon Broadbent by
  • Broadbentn, Simon
Material type: Text Text
Language: English
Publication details: Lexington: D.C. Heath and Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.10681 BRO.

33.
The practical handbook and guide to focus group research by Thomas L. Greenbaum by
  • Greenbaum, Thomas L
Material type: Text Text
Language: English
Publication details: Lexignton: D.C. Heath and Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRE.

34.
That's our new ad campaign by Wasserman, Dick by
  • Wasserman, Dick
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexington Books 1988
Availability: Items available for loan: KEIC (1)Call number: 659.113 WAS.

35.
Advertising by Dorothy Cohen by
  • Cohen, Dorothy
Material type: Text Text
Language: English
Publication details: London: Scott, Foresman and co. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 COH.

36.
Mama day by Gloria Naylor by
  • Naylor, Gloria
Material type: Text Text
Language: English
Publication details: New York: Vintage Contemporaries 1988
Availability: Items available for loan: KEIC (1)Call number: 813.54 NAY.

37.
Introduction to mass communication by Jay Black, Frederick C. Whitney by
  • Black, Jay
  • Whitney, Frederick C
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Dubuque: Wm. C. Brown Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 302.23 BLA.

38.
Advertising by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

39.
In pursuit of publishing by Alan Hill by
  • Hill, Alan
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1988
Availability: Items available for loan: KEIC (1)Call number: 070.5092 HIL.

40.
Communication yearbook-21 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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