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21.
Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
  • Urban, Glen L
  • Star, Steven H
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

22.
The customer driven company : moving from talk to action by Richard C. Whiteley by
  • Whiteley, Richard C
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

23.
Successful communication for business and the professions by Malra Treece by
  • Treece, Malra
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachuetts: Allyn and Bacon 1991
Availability: Items available for loan: KEIC (1)Call number: 658.45 TRE.

24.
Scripting for the new AV techologies by Dwight V. Swain and Joye R. Swain by
  • Swain, Dwight V
  • Swain, Joye R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Stoneham, MA: Focal Press 1991
Availability: Items available for loan: KEIC (1)Call number: 371.335 SWA.

25.
Daytime television programming by Marilyn J. Matelski by
  • Matelski, Marilyn J
Material type: Text Text
Language: English
Publication details: London: Focal press 1991
Availability: Items available for loan: KEIC (1)Call number: 791.4502360973 MAT.

26.
Cases in advertising and promotion management by John A. Quelch and Paul W. Farris by
  • Quelch, John A
  • Farris, Paul W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 QUE.

27.
Whatever happened to Madison Avenue ? : advertising in the '90s by Martin Mayer by
  • Mayer, Martin
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Little Brown and Company 1991
Availability: Items available for loan: KEIC (2)Call number: 659.10973 MAY, ...

28.
The catcher in the rye by J. D. Salinger by
  • Salinger, J. D
Material type: Text Text
Language: English
Publication details: Boston: Little, Brown and Company 1991
Availability: Items available for loan: KEIC (3)Call number: 808.23 SAL, ...

29.
Macmillan dictionary of retailing by Steve Baron, Barry Davies and David Swindley by
  • Baron, Steve
  • Davies, Barry
  • Swindley, David
Series: Macmillan dictionary series
Material type: Text Text
Language: English
Publication details: London: The Macmillan Press Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 381.03 STE.

30.
American steel by Richard Preston by
  • Preston, Richard
Material type: Text Text
Language: English
Publication details: New York: Avon Books 1991
Availability: Items available for loan: KEIC (1)Call number: 338.476691 PRE.

31.
Sunzi speaks : the art of war adapted and illustrated by Tsai Chih Chung, translated by Brian Bruya
Material type: Text Text
Language: English
Publication details: New York: Anchor Book - Doubleday 1991
Availability: Items available for loan: KEIC (1)Call number: 741.5951 SUN.

32.
Marketing by William M. Pride and O. C. Ferrell by
  • Pride, William A
  • Ferrell, O. C
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

33.
Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
  • DeFleur, Melvil L
  • Dennis, Everest E
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

34.
A handbook of qualitative methodologies for mass communication research by
  • Jensen, Klaus Bruhn (ed.)
  • Jankowski, Nicholas W. (ed.)
Material type: Text Text
Publication details: London: Routledge, 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 HAN.

35.
The ideological octopus : an exploration of television and its audience by Justin Lewis by
  • Lewis, Justin
Series: Studies in culture and communication
Material type: Text Text
Language: English
Publication details: London: Routledge 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 LEW.

36.
The city of joy by Dominique Lapierre by
  • Lapierre, Dominique
Material type: Text Text
Language: English
Publication details: New York: Warner Books 1991
Availability: Items available for loan: KEIC (1)Call number: 823 LAP.

37.
If it ain't broke-- break it! : and other unconventional wisdom for a changing business world by Robert J. Kriegel and Louis Patler by
  • Kriegel, Robert J
  • Patler, Louis
Material type: Text Text
Language: English
Publication details: New York: Warner Books Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.4 KRI.

38.
Teaching the elephant to dance : the manager's guide to empowering change by James A. Belasco by
  • Belasco, James A
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.4063 BEL.

39.
Horse sense: how to pull ahead on the business track by Al Ries, Jack Trout by
  • Ries, Al
  • Trout, Jack
Material type: Text Text
Language: English
Publication details: New York: Penguine Books USA Inc. 1991
Availability: Items available for loan: KEIC (2)Call number: 650.14 RIE, ...

40.
Workplace 2000 : the revolution reshaping American business by Joseph H. Boyett and Henry P. Conn by
  • Boyett, Joseph H
  • Conn, Henry P
Material type: Text Text
Language: English
Publication details: New York: Penguin Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.300973 BOY.

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