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21.
Fraud: literary theory and the end of English by Peter Washington by
  • Washington, Peter
Material type: Text Text
Language: English
Publication details: London: Fontana Press 1989
Availability: Items available for loan: KEIC (1)Call number: 801.95 WAS.

22.
Authenticity : brands, fakes, spin and the lust for real life by David Boyle by
  • Boyle, David
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 2003
Availability: Items available for loan: KEIC (3)Call number: 658.827 ROY, ...

23.
Who says elephants can't dance ? : inside IBM's historic turnaround by Louis V. Gerstner by
  • Gerstner, Louis V
Material type: Text Text
Language: English
Publication details: London: Harper Collins Publishers 2002
Availability: Items available for loan: KEIC (1)Call number: 658 GER.

24.
The namesake by Jhumpa Lahiri by
  • Lahiri, Jhumpa
Material type: Text Text
Language: English
Publication details: London: Flamingo 2003
Availability: Items available for loan: KEIC (3)Call number: 813 LAH, ...

25.
Winning by Jack Welch with Suzy Welch by
  • Welch, Jack
  • Welch, Suzy
Material type: Text Text
Language: English
Publication details: London: HaroerCollins Publisher 2005
Availability: Items available for loan: KEIC (1)Call number: 658.409 WEL.

26.
Mavericks at work : why the most original minds in business win by William C. Taylor and Polly LaBarre by
  • Taylor, William C
  • LaBarre, Polly
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 2006
Availability: Items available for loan: KEIC (1)Call number: 658.409 TAY.

27.
Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
  • Fulop, Christina
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

28.
The advertising association handbook by
  • Bullmore, J. J. D. (ed.)
  • Waterson, M. J. (ed.)
Material type: Text Text
Publication details: London: Holt Rinehart and wiston 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

29.
Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992 by
  • Simon Broadbent (ed.)
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston Ltd. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
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30.
Good to eat : riddles of food and culture by Marvin Harris by
  • Harris, Marvin
Material type: Text Text
Language: English
Publication details: London: George Allen and Unwin (Publishers) Ltd. 1985
Availability: Items available for loan: KEIC (1)Call number: 394.12 HAR.

31.
Women writing in India : 600 B.C. to the present : Vol 1, 600 BC to the early twentieth century by
  • Tharu, Susie (ed.)
  • Lalita, K. (ed.)
Material type: Text Text
Publication details: London: Pandora 1991
Availability: Items available for loan: KEIC (1)Call number: 808.899287 WOM.

32.
The return of the king : being the third part of The lord of the rings by J.R.R. Tolkien by
  • Tolkien, J.R.R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Unwin Paperbacks 1986
Availability: Items available for loan: KEIC (1)Call number: 823.912 TOL.

33.
Slogans Compiled by Nigel Rees by
  • Rees, Nigel
Material type: Text Text
Language: English
Publication details: London: George Allen and Unwin (Publishers) Ltd. 1982
Availability: Items available for loan: KEIC (1)Call number: 658.13 SLO.

34.
Winning ways : how "winning" companies create the products we all want to buy by James Pilditch by
  • Pilditch, James
Material type: Text Text
Language: English
Publication details: London: Harper and Row 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PIL.

35.
Advertising by Roderick White by
  • White, Roderick
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI.

36.
Teach yourself copywriting by J. Jonathan Gabay by
  • Gabay, J. Jonathan
Series: Teach yourself books (Lincolnwood, Ill.)
Material type: Text Text
Language: English
Publication details: London: Hodder Headline Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.132 GAB.
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37.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

38.
The product management handbook : your practical guide to improving and sustaining results by Richard S. Handscombe by
  • Handscombe, Richard S
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

39.
The advertising budget: The advertisers guide to budget determination by Simon Broadbent by
  • Broadbent, Simon
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 659.104 BRO.

40.
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek by
  • Ozimek, John
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Co. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.84 QZI.

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