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21.
When ads work : new proof that advertising triggers sales by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ...

22.
Is Korea the next Japan? : understanding the structure, strategy, and tactics of America's next competitor by T.W. Kang by
  • Kang, T. W
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1989
Availability: Items available for loan: KEIC (1)Call number: 338.95 KAN.

23.
The new rules : how to succeed in today's post-corporate world by John P. Kotter by
  • Kotter, John P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

24.
Marketing places : attracting investment, industry and tourism to cities, states, and nations by Philip Kotler, Donald H. Haider and Irving Rein by
  • Kotler, Philip
  • Haider, Donald H
  • Rein, Irving
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1993
Availability: Items available for loan: KEIC (2)Call number: 338.6042 KOT, ...

25.
Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto by
  • Kotler, Philip
  • Roberto, Eduardo L
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

26.
Thinking about management by Theodore Levitt by
  • Levitt, Theodore
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658 LEV.

27.
The marketing imagination by
  • Levitt, Theodore
Edition: expanded ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1986
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Not available: KEIC: Lost (1).

28.
Fast cycle time by Christopher Meyer by
  • Meyer, Christopher
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.56 MEY.

29.
The end of the nation state : the rise of regional economies by Kenichi Ohmae by
  • Ohmae, Kenichi
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 337.1 OHM.

30.
Triad Power : the coming shape of global competition by Kenichi Ohmae by
  • Ohmae, Kenichi
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1985
Availability: Items available for loan: KEIC (1)Call number: 338.88 OHM.

31.
Competitive advantage by Michael P. Porter by
  • Porter, Michael P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1985
Availability: Items available for loan: KEIC (3)Call number: 658 POR, ...

32.
Competitive strategy : techniques for analyzing industries and competitors by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1980
Availability: Items available for loan: KEIC (6)Call number: 658 POR, ...

33.
Cases in competitive strategy by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1983
Availability: Items available for loan: KEIC (2)Call number: 658 POR, ...

34.
Marketing to generation X by Karen Ritchie by
  • Ritchie, Karen
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RIT. Not available: KEIC: Lost (1).

35.
Quality is personal : a foundation for total quality management by Harry V. Robert and Bernand F. Sergesketter by
  • Robert, Harry V
  • Sergesketter, Bernand F
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.562 ROB.

36.
Diffusion of innovation by Everett M. Rogers by
  • Rogers, Everett M
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (2)Call number: 303.484 ROG, ...

37.
A history of communication study : a biographical approach by Everett M. Rogers by
  • Rogers, Everett M
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 302.209 ROG.

38.
Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars by
  • Schnaars, Steven P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

39.
Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
  • Slutsky, Jeff
  • Slutsky, Marc
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

40.
The advertising kit : a complete guide for small business by Jeanette Smith by
  • Smith, Jeanette
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

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