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21.
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Knowledge and the probation service : raising standards for trainees, assessors, and practitioners by Philip Whitehead and Jamie Thompson by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (1)Call number: 364.630683 WHI.

22.
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Space race : an inside view of the future of communications planning by Jim Taylor by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Lit. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 TAY.

23.
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How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

24.
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The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827095 BLA.

25.
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Building brands and believers : how to connect with consumers using archetypes by Kent Wertime by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 WER.

26.
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Hub culture : the next wave of urban consumers by Stan Stalnaker by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 307.093813 STA.

27.
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Creative leaps : 10 lessons in effective advertising inspired at Saatchi and Saatchi (with CD) by Michael Newman by
Material type: Text Text
Language: English
Publication details: New York:: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Not available: KEIC: Lost (1).

28.
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Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

29.
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Mastering business Asia supply chain management by Bowon Kim by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 KIM.

30.
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Asia's star brands by Paul Temporal by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM.

31.
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Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV .

32.
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The Lenovo affair : the growth of China's computer giant and its takeover of IBM-PC6b by Ling Zhijun; translated by Martha Avery by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons. (Asia) Pte. Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 338.7610040951 ZHI, ...

33.
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The rise of India : its transformation from poverty to prosperity by Niranjan Rajadhyaksha by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 330.95405 RAJ.

34.
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Succeeding like success : the affluent consumers of Asia by Yuwa Hedrick-Wong by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HED.

35.
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Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen by
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.0686 ALL.

36.
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Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows by Barry Siskind by
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.152 SIS.

37.
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The leadership gap : building leadership capacity for competitive advantage by David S. Weiss and Vince Molinaro by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4092 WEI.

38.
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Brand assets by Tony Tollington by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 TOL.

39.
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New consumer marketing : managing a living demand system by Susan Baker by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAK.

40.
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Welcome to the creative age : bananas, business and the death of marketing by Mark Earls by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 EAR.

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