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21.
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Making presentations by Tim Hindle by Series: Essential managers
Material type: Text Text
Language: English
Publication details: London: Dorling Kindersley 1998
Availability: Items available for loan: KEIC (1)Call number: 658.45 HIN.

22.
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Collecting and interpreting qualitative materials by
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 300.723 COL.

23.
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Integrating research : a guide for literature reviews by Harris M. Cooper by Series: Applied Social Research Methods Series Volume 2
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 300.72 COO.

24.
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Handbook of qualitative research by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 HAN.

25.
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Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

26.
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Strategic advertising campaigns by Don E. Schultz by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (12)Call number: 659.113 SCH, ...

27.
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Readings and cases in direct marketing by Herbert E. Brown and Bruce Buskirk by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1989
Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO.

28.
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Choosing and working with your advertising agency by Willian M. Weilbacher by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1125 WEI.

29.
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Business to business direct marketing : proven direct response method to generate more leads and sale by Robert W. Bly by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.84 BLY.

30.
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Business communication today by David A. Thomas and Maridell Fryar by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 651.7 THO.

31.
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Marketing research by David J. Luck and Ronald S. Rubin by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: prentice-Hall of India 1989
Availability: Items available for loan: KEIC (3)Call number: 658.83 LUC, ...

32.
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Silent selling : best practices and effective strategies in visual merchandising by Judith Bell and Kate Ternus by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 687.0688 BEL.

33.
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Store windows no. 14 by Marting M. Pegler by
Material type: Text Text
Language: English
Publication details: New York: Visual Reference Publications, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.157 PEG.

34.
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Stores of the year no. 15 by Marting M. Pegler by
Material type: Text Text
Language: English
Publication details: New York: Visual Reference Publications, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.157 PEG.

35.
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Using and choosing an advertising agency : an insider's view by John Ward by
Material type: Text Text
Language: English
Publication details: Oxfordshire: NTC Pub. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1125 WAR.

36.
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How to give a successful presentation : a concise guide for every manager by Ian Richards by
Material type: Text Text
Language: English
Publication details: London: Graham and Trotman Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.45 RIC.

37.
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Marketing research by David J. Luck and Ronald S. Rubin by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 1994
Availability: Items available for loan: KEIC (9)Call number: 658.83 LUC, ...

38.
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Multimedia : an introduction (With CD) by John Villamil-Casanova and Louis Molia by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 001.6404 CAS.

39.
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Business communication : concepts, cases and applications by P. C. Chaturvedi and Mukesh Chaturvedi by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 648.45 CHA.

40.
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Ethnography by John D. Brewer by
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 305.8 BRE.

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