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21.	Image from Amazon.com	Strategic product creation : deliver customer satisfaction from every level of your company Ronald L. Kerber and Timothy M. Laseter, with Max Russell by Kerber, Ronald L Laseter, Timothy M Russell, Max Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.575 KER. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Essentials of marketing by Geoff Lancaster and Lester Massingham by Lancaster, Geoffrey Massingham, Lester Material type: Text Language: English Publication details: England: McGraw Hill Inc. 1988 Availability: Items available for loan: KEIC (1)Call number: 658.8 LAN. Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by Loudon, David Della Bitta, Alber J Edition: 3rd/4th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Book Company 1988 Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ... Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by Lovelock, Christopher H Weinberg, Charles B Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Beyond MaxiMarketing : the new power of caring and daring by Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 7th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 1997 Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Strategic management by Alex Miller by Miller, Alex Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.4012 MIL. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	Direct Marketing : an integrated approach (With 4 floppy) by William J. McDonald by McDonald, William J Material type: Text Language: English Publication details: Boston: McGrawHill 1998 Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by Cravens, David W Crittenden, Victoria L Lamb, Charles W Series: The Irwin/MGraw-Hill series in marketing Edition: 6th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	Principles and practice of marketing by David Jobber by Jobber, David Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 JOB. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	The secret to GE's success by William E. Rothschild by Rothschild, William E Material type: Text Language: English Publication details: New York: McGraw-Hill 2006 Availability: Items available for loan: KEIC (2)Call number: 338.762130973 ROT, ... Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee Edition: 9th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ... Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	Cases in strategic management by S. B. Budhiraja and M. B. Athreya by Budhiraja, S. B Athreya, M. B Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 1996 Availability: Items available for loan: KEIC (2)Call number: 658.04 BUD, ... Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Crafting the strategy : concepts and cases in strategic management by Ranjan Das by Das, Ranjan Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000 Availability: Items available for loan: KEIC (3)Call number: 658.4012 DAS, ... Place hold Save to lists Add to cart (remove)
35.		Management control systems by Robert N. Anthony and Vijay Govindarajan by Anthony, Robert N Govindarajan, Vijay Edition: 9th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publication Company Limited 1998 Availability: Items available for loan: KEIC (2)Call number: 658.15 ANT, ... Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	All to one : the winning model for marketing in the post internet economy by Steve Luengo-Jones by Luengo-Jones, Steve Material type: Text Language: English Publication details: England: McGraw-Hill Publishing Company 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 LUE. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	Sales promotion management by John A. Quelch by Quelch, John A Material type: Text Language: English Publication details: New Jersey: Prentice-Hall, Inc. 1989 Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by Cagan, Jonathan Vogel, Craig M Series: Financial Times Prentice Hall books Material type: Text Language: English Publication details: New Jersey: Prentice Hall, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	How to change the world : social entrepreneurs and the power of new ideas by David Bornstein by Bornstein, David Material type: Text Language: English Publication details: New Delhi: Penguin Books 2005 Availability: Items available for loan: KEIC (1)Call number: 361.2 BOR. Place hold Save to lists Add to cart (remove)
40.		Learn from them : a compilation of best practices Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 338.1 LEA . Place hold Save to lists Add to cart (remove)