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21.
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Persuasive communication campaigns by Michael Pfau and Roxanne Parrott by
Material type: Text Text
Language: English
Publication details: Massachusetts: Allyn and Bacon 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 PFA.

22.
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Communication technology update by
Edition: 4th ed.
Material type: Text Text
Publication details: Newton, MA: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 384.0973 COM.

23.
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A history of mass communication by Irving Fang by
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 1997
Availability: Items available for loan: KEIC (1)Call number: 302.209 FAN.

24.
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Selling electronic media by Ed Shane foreword by Michael C. Keith by
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.50688 SHA.

25.
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Communication technology update by
Edition: 9th ed.
Material type: Text Text
Publication details: Burlington: Focal Press 2007
Availability: Items available for loan: KEIC (1)Call number: 384.0973 COM.

26.
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Media ecologies : materialist energies in art and techno culture by Matthew Fuller by Series: Leonardo (Series) (Cambridge, Mass.)
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2005
Availability: Items available for loan: KEIC (1)Call number: 700.105 FUL.
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27.
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The language of new media by Lev Manovich by
Material type: Text Text
Language: English
Publication details: Cambridge: MITd 2001
Availability: Items available for loan: KEIC (1)Call number: 302.3 MAN.

28.
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Rethinking media change : the aesthetics of transition by Series: Media in transition
Material type: Text Text
Publication details: Cambridge: The MIT Press, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.2309 RET.
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29.
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The language of new media by Lev Manovich
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2001
Availability: Items available for loan: KEIC (1)Call number: 302.2 MAN.

30.
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Campaign strategies and message design : a practitioner's guide from start to finish by Mary Anne Moffitt by
Material type: Text Text
Language: English
Publication details: Westport: Praeger Publishers 1999
Availability: Items available for loan: KEIC (1)Call number: 659.113 MOF.

31.
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Advertising and sales promotion strategy by Gerard J. Tellis by
Material type: Text Text
Language: English
Publication details: Readin: Addison Wesley Longman, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.82 TEL.

32.
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Mass media, politics, and democracy by John Street by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 STR.

33.
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Negotiating India in the ninteenth century media by
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 079.54 NEG.

34.
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Introducing cultural and media studies : a semiotic approach by Tony Thwaites, Lloyd Davis and Warwick Mules by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2002
Availability: Items available for loan: KEIC (1)Call number: 306.071 THW.
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35.
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Media, risk, and science by Stuart Allan by
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 500 ALL.

36.
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Mass media and society by
Material type: Text Text
Publication details: Kent TN: Edward Arnold 1992
Availability: Items available for loan: KEIC (1)Call number: 302.23 MAS.

37.
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Media discourse by Norman Fairclough by
Material type: Text Text
Language: English
Publication details: New Delhi: BPB Publications 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 FAI.

38.
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Turning it on : a reader in women and media by
Material type: Text Text
Publication details: London: Arnold 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23082 TUR.
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39.
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Cultural studies and communications by
Material type: Text Text
Publication details: London: Arnold 1995
Availability: Items available for loan: KEIC (1)Call number: 306 CUL.

40.
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Mass media and society by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York: Arnold, 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23 CUR.

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