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21.
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Supply chain management : creating linkages for faster business turnaround (with CD) by Sarika Kulkarni and Ashok Sharma by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 KUL.

22.
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Brand positioning strategies for competitive advantage by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 2005
Availability: Items available for loan: KEIC (8)Call number: 658.827 SEN, ...

23.
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Accounting text and cases by Robert N. Anthony, David F. Hawkins and Kenneth A. Merchant by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 657 ANT, ...

24.
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Relationship marketing : text and cases by S. Shajahan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA.

25.
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You can fail : coping with failure and getting ahead by Srinivas R. Kandula by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.3 KAN.

26.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

27.
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The Toyota way : 14 management principles from the world's greatest manufacturer by Jeffrey K. Liker by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comoany Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.5 LIK.

28.
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Marketing research concepts and cases (with CD) by Donald R. Cooper and Pamela S. Schindler by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 COO, ...

29.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

30.
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Management control systems by Robert N. Anthony and Vijay Govindarajan by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education Private Limited 2017
Availability: Items available for loan: KEIC (10)Call number: 658.15 ANT, ...

31.
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Marketing power plays : how the world's most ingenious marketers reach the top of their game by BusinessWeek
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

32.
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Strategic product creation : deliver customer satisfaction from every level of your company Ronald L. Kerber and Timothy M. Laseter, with Max Russell by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.575 KER.

33.
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Essentials of marketing by Geoff Lancaster and Lester Massingham by
Material type: Text Text
Language: English
Publication details: England: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 LAN.

34.
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Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

35.
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Trigger points by Michael J. Kami by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (2)Call number: 650.1 KAM, ...

36.
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Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV.

37.
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Beyond MaxiMarketing : the new power of caring and daring by Stan Rapp and Thomas L. Collins by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP.

38.
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Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW.

39.
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Strategic management by Alex Miller by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MIL.

40.
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Direct Marketing : an integrated approach (With 4 floppy) by William J. McDonald by
Material type: Text Text
Language: English
Publication details: Boston: McGrawHill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD.

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