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21.
Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

22.
The marketing research : project manual (with Floppy) by Glen R. Jarboe by
  • Jarboe, Glen R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South-Western College Publication 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 JAR.

23.
Market research : a guide to planning, methodology and evaluation by Paul Hauge and Peter Jackson by
  • Hauge, Paul
  • Jackson, Peter
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 HAG.

24.
Doing internet research : critical issues and methods for examining the net by
  • Jones, Steve (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 DOI.

25.
Interviewing for social scientists by Hilary Arksey and Peter Knight by
  • Arksey, Hilary
  • Knight, Peter
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 1999
Availability: Not available: KEIC: Checked out (1).

26.
Mail survey : improving the quality by Thomas W. Mangione by
  • Mangione, Thomas W
Series: Applied Social Research Methods Series Volume 40
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 001.433 MAN.

27.
Identifying the right markets by David Parmerlee by
  • Parmerlee, David
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

28.
Selecting the right products and services by David Parmerlee by
  • Parmerlee, David
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

29.
The situation analysis approach to assessing family planning and reproductive health services : a handbook by
  • Miller, Robert (ed.)
  • Fisher, Andrew (ed.)
  • Miller, Kate (ed.)
  • Ndhlovu, Lewis (ed.)
  • Maggawa, Baker Ndugga (ed.)
  • Askew, Ian (ed.)
  • Sanago, Diouratie (ed.)
  • Tapsoba, Placide (ed.)
Material type: Text Text
Publication details: New York: Population Council 1997
Availability: Items available for loan: KEIC (1)Call number: 363.96072 SIT.

30.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi:: Prentice-Hall of India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL. Not available: KEIC: Lost (1).

31.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley Dreamtech India (P) Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

32.
Practical research methods for media and cultural studies : making people count by Maire Messenger Davies and Nick Mosdell by
  • Davies, Maire Messenger
  • Mosdell, Nick
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23072 DAV.

33.
Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. by
  • Parasuraman, A
  • Grewal, Dhruv
  • Krishnan, R
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2004
Availability: Not available: KEIC: Checked out (1).

34.
The 7 principles of brand management by Nitish Rai Gupta by
  • Gupta, Nitish Rai
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 GUP.

35.
Statistics and scientific method : an introduction for students and researchers by Peter J. Diggle and Amanda G. Chetwynd by
  • Diggle, Peter J
  • Chetwynd, Amanda G
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2011
Availability: Items available for loan: KEIC (1)Call number: 519.5 DIG.

36.
Social research methods by Alan Bryman by
  • Bryman, Alan
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2012
Availability: Items available for loan: KEIC (1)Call number: 300.72 SOC.

37.
The essentials of marketing research by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 ESS. Not available: KEIC: Checked out (1).

38.
Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon by
  • Wrenn, Bruce
  • Loudon, David L
  • Stevens, Robert E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Best Business Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WRE.

39.
Marketing research by G. C. Beri by
  • Beri, G. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

40.
Social research by S. Sarantakos by
  • Sarantakos, S
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 300.72 SAR.

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