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21.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lanei Keller, M. G. Parameswaran and Issac Jacob by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, M. G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Noida: Dorling Kindersley 2011
Availability: Items available for loan: KEIC (3)Call number: 658.827 KEL, ...

22.
Human resource management by Gary Dessler and Biju Varkkey by
  • Dessler, Gary
  • Varkkey, Biju
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Private Limited 2016
Availability: Not available: KEIC: Checked out (1).

23.
Competing for the Indian market : local firms vs. MNCs by Aneel Karnani by
  • Karnani, Aneel
Series: Occasional paper 1 1996
Material type: Text Text
Language: English
Publication details: New Delhi: Indian Institute of Foreign Trade 1996
Availability: Items available for loan: KEIC (1)Call number: 338.88 KAR.

24.
The business of management : art or craft ? by Roger Falk by
  • Falk, Roger
Material type: Text Text
Language: English
Publication details: Middlex: Penguin Books Ltd. 1961
Availability: Items available for loan: KEIC (1)Call number: 658 FAL.

25.
Amicus curiae : Khaitan & Co. is 100 by
  • Roy Ghatak, Aditi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India 2012
Availability: Items available for loan: KEIC (1)Call number: 340.068 ROY.

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