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21.
Brand Power by
  • Stobart, Paul (ed.)
Material type: Text Text
Publication details: Hampshire: The Macmillan Press Ltd. 1994
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

22.
The world's greatest brands by
  • Kochan, Nicholas (ed.)
Material type: Text Text
Publication details: Basingstoke: Macmillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 WOR.

23.
Whar is cultural studies? : a reader by
  • Storey, John (ed.)
Material type: Text Text
Publication details: London: Arnold 1996
Availability: Items available for loan: KEIC (1)Call number: 306.07 WHA.

24.
The art of the long view: Paths to strategic insight for yours and your company by
  • Schwartz, Peter
Material type: Text Text
Language: English
Publication details: New York: Doubleday Dell 1996
Availability: Items available for loan: KEIC (7)Call number: 658.4012 SCH, ...

25.
The consumerist manifesto : advertising in postmodern times by Martin P. Davidson by
  • Davidson, Martin P
Series: Comedia
Material type: Text Text
Language: English
Publication details: London: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 DAV.

26.
Understanding the media : a practical guide by Andrew Hart by
  • Hart, Andrew
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 HAR.

27.
Sociology : the basics by Martin Albrow by
  • Albrow, Martin
Material type: Text Text
Language: English
Publication details: London: Routhledge 2003
Availability: Items available for loan: KEIC (1)Call number: 301 ALB.

28.
The communications revolutioin by Frederick William by
  • William, Frederick
Edition: Revised ed.
Material type: Text Text
Language: English
Publication details: New York: New American Library 1983
Availability: Items available for loan: KEIC (1)Call number: 384.04 WIL.

29.
Bottom-up marketing by Al Ries, Jack Trout by
  • Ries, Al
  • Trout, Jack
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Penguin Books USA Inc. 1990
Availability: Items available for loan: KEIC (2)Call number: 658.8 RIE, ...

30.
Workplace 2000 : the revolution reshaping American business by Joseph H. Boyett and Henry P. Conn by
  • Boyett, Joseph H
  • Conn, Henry P
Material type: Text Text
Language: English
Publication details: New York: Penguin Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.300973 BOY.

31.
Inside business incubators and corporate ventures by Sally Richards by
  • Richards, Sally
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.11 RIC.

32.
How to talk to anyone, anytime, anywhere : the secrets of good communication by Larry King with Bill Gilbert by
  • King, Larry
  • Gilbert, Bill
Material type: Text Text
Language: English
Publication details: New York: Gramercy Books 1994
Availability: Items available for loan: KEIC (1)Call number: 302.346 KIN.

33.
The extreme future : the top trends that will reshape the world for the next 5, 10, and 20 years by James Canton by
  • Canton, James
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2007
Availability: Items available for loan: KEIC (2)Call number: 303.49 CAN, ...

34.
IBM colossus in transition by Robert Sobel by
  • Sobel, Robert
Material type: Text Text
Language: English
Publication details: New York: Bantam Books Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 338.04 SOB.

35.
Aditya Vikram Birla : a biography by Minhaz Merchant by
  • Merchant, Minhaz
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 1997
Availability: Items available for loan: KEIC (2)Call number: 338.04092 MER, ...

36.
Managing radical change : what Indian companies must do to become world-class by Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett by
  • Ghoshal, Sumantra
  • Bartlett, Christopher A
  • Piramal, Gita
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 2000
Availability: Items available for loan: KEIC (2)Call number: 658 GHO, ...

37.
Television in India : changes and challenges by Gopal Saksena by
  • Saksena, Gopal
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 SAK.

38.
How to capture the advertising high ground by Winston Fletcher by
  • Fletcher, Winston
Material type: Text Text
Language: English
Publication details: London: Century Limited 1994
Availability: Items available for loan: KEIC (2)Call number: 659.1 FLE, ...

39.
Strategic marketing communications : new ways to build and integrate communications by Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris
  • Pulford, Alan
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 SMI.

40.
The philosophy of branding: Great philosophers think brands by
  • Braun, Thom
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ...

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