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21.
Visual culture : the study of the visual after the cultural turn by Margaret Dikovitskaya by
  • Dikovitskaya, Margaret
Material type: Text Text
Language: English
Publication details: : MIT Press 2005
Availability: Items available for loan: KEIC (1)Call number: 302.222 DIK.

22.
How to study television by Keith Selby and Ron Cowdery by
  • Selby, Keith
  • Cowdery, Ron
Material type: Text Text
Language: English
Publication details: New York: Palgrave 1995
Availability: Items available for loan: KEIC (1)Call number: 791.457 SEL.

23.
The ICFAI guide to MBA programmes by ICFAI
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd 1996
Availability: Items available for loan: KEIC (1)Call number: 378.1 ICF.

24.
Quantitative data analysis with SPSS for windows : a guide for social scientists by Alan Bryman and Duncan Cramer by
  • Bryman, Alan
  • Cramer, Duncan
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 300.2855369 BRY.

25.
What makes winning brands different : the hidden method behind the world's most successful brands by Andreas Buchholz and Wolfram Wordemann by
  • Buchholz, Andreas
  • Wordemann, Wolfram
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 BUC, ...

26.
A simple guide to SPSS for Windows for version 8.0 by Lee A. Kirkpatrick and Brooke C. Feeney by
  • Kirkpatrick, A. Kirkpatrick
  • Feeney, C. Feeney
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 001.6425 KIR.

27.
Broadcasting cable web programming : strategies and practices by Susan Tyler Eastman and Douglas A. Ferguson by
  • Eastman, Tyler Eastman
  • Ferguson, Douglas A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 1996
Availability: Items available for loan: KEIC (1)Call number: 791.4502360973 EAS.

28.
Writing for television, radio, and new media by Robert L. Hilliard by
  • Hilliard, Robert L
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Belmon: Wadsworth/Thomson Learning 1999
Availability: Items available for loan: KEIC (2)Call number: 808.22 HIL, ...

29.
Consuming television by Bob Mullan by
  • Mullan, Bob
Material type: Text Text
Language: English
Publication details: Oxford: Blackwell Publishers Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2345 MUL.

30.
Communication yearbook-23 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

31.
Social Marketing : Improving the quality of life by Philip Kotler, Ned Roberto and Nancy Lee by
  • Kotler, Philip
  • Lee, Nancy
  • Roberto, Ned
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage Publications, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

32.
Statistical methods for practice and research : a guide to data analysis using SPSS by Ajai S. Gaur and Sanjaya S. Gaur by
  • Gaur, Ajai S
  • Gaur, Sanjaya S
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2006
Availability: Items available for loan: KEIC (1)Call number: 001.6425 GAU.

33.
Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner by
  • Weiner, Mark
Series: Jossey-Bass business and management series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 WEI.

34.
Randomized experiments for planning and evaluation : a practical guide by Robert F. Boruch by
  • Bourch, Robert F
Series: Applied Social Research Methods Series Volume 44
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 300.72 BOR.

35.
Audiencemaking : how the media create the audience by
  • Ettema, James S. (ed.)
  • Whitney, D. Charles (ed.)
Material type: Text Text
Publication details: California: SAGE Publications Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 AUD.

36.
Ratings analysis : the theory and practice of audience research by James G. Webster, Patricia F. Phalen and Lawrence W. Lichty by
  • Webster, James G
  • Lichty, Lawrence W
  • Phalen, Patricia F
Series: LEA's communication series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 384.543 WEB.

37.
Sales promotion essentials : the 10 basis sales promotion techniques...and how to use them by Don E. Schultz, William A. Robinson, and Lisa A. Petrison by
  • Schultz, Don E
  • Petrison, Lisa A
  • Robinson, William A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.82 SCH.

38.
Sales promotion essentials : the 10 basis sales promotion techniques...and how to use them by Don E. Schultz, William A. Robinson and Lisa A. Petrison by
  • Schultz, Don E
  • Petrison, Lisa A
  • Robinson, William A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.82 SCH.

39.
Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors vy Robert F. Houk by
  • Houk, Robert F
Material type: Text Text
Language: English
Publication details: Illinios: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 659 HOU.

40.
Strategies for effective customer education by Peter Honebein by
  • Honebein, Peter
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.812 HON.

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