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21.		The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by De Bonis, J. Nicholas Peterson, Roger S Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Write on target : the direct marketer's copywriting handbook by Donna Baier Stein and Floyd Kemske by Stein, Donna Baier Kemske Floyd Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1322 STE. Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	Proceedings of the annual conference of the American Academy of Advertising 1981 by Hunt, H. Keith (ed.) Material type: Text Publication details: Provo: American Academy of Advertising, 1980 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Proceedings of the 1985 conference of the American Academy of Advertising by Stephens, Nancy (ed.) Material type: Text Publication details: Tempe: American Academy of Advertising, 1985 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Proceedings of the 1987 conference of the American Academy of Advertising by Feasley, Florence G. (ed.) Material type: Text Publication details: Columbia: American Academy of Advertising, 1987 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Proceedings of the 1991 conference of the American Academy of Advertising by Holman, Rebecca (ed.) Material type: Text Publication details: New York: American Academy of Advertising, 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Proceedings of the 1995 conference of the American Academy of Advertising by Madden, Charles S. (ed.) Material type: Text Publication details: Richmond: AAA 1995 Availability: Items available for loan: KEIC (2)Call number: 659.1072 PRO, ... Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	Proceedings of the 2003 conference of the american academy of advertising by Carlson, Les (ed.) Material type: Text Publication details: New York: American Academy of Advertising, 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	The New York festivals : international advertising awards Material type: Text Language: English Publication details: New York: The New York Festivals 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	Brands and advertising : how advertising effectness influences brand equity by Giep Franzen by Franzen, Giep Material type: Text Language: English Publication details: Oxfordshire: Admap Publications 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 FRA. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	How advertising works: a review of current thinking by Colin McDonald by McDonald, Colin Material type: Text Language: English Publication details: Oxfordshire: NTC Publications Limited 1993 Availability: Items available for loan: KEIC (1)Call number: 659.111 MCD. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Monitoring advertising performance by Colin McDonald by McDonald, Colin Material type: Text Language: English Publication details: Henley-on-Thame: Admap 1997 Availability: Items available for loan: KEIC (1)Call number: 659.111 MCD. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	The impact of television advertising on children by Namita Unnikrishnan and Shailaja Bajpai by Unnikrishnan, Namita Bajpai, Shailaja Material type: Text Language: English Publication details: New Delhi: Sage publications India Pvt. Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 302.23 UNN. Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Television advertising and consumer response : children buying behaviour by Neeru Kapoor by Kapoor, Neeru Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Mittal Publications 2003 Availability: Items available for loan: KEIC (1)Call number: 659.143 KAP. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by Kapila, Raj (ed.) Kapila, Uma (ed.) Material type: Text Publication details: Delhi: Academic Foundation 2004 Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	Direct marketing : concept and cases by Mukesh Chaturvedi by Chaturvedi, Mukesh Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Excel Books 2000 Availability: Items available for loan: KEIC (1)Call number: 658.872 CHA. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	Toyota under fire : lessons for turning crisis into opportunity by Jeffrey K. Liker and Timothy N. Ogden by Liker, Jeffrey K Ogden, Timothy N Material type: Text Language: English Publication details: New Delhi: Tata Mcgraw Hill Education Private Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 338.7 LIK. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by Varnali, Kaan Toker, Aysegul Yilmaz, Cengiz Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Marketing through turbulent times by Jenny Darroch by Darroch, Jenny Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 DAR. Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	End this depression now! by Paul Krugman by Krugman, Paul Material type: Text Language: English Publication details: New York: W.W. Norton and Company Inc. 2012 Availability: Items available for loan: KEIC (1)Call number: 330.973 KRU. Place hold Save to lists Add to cart (remove)