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201.	Image from Amazon.com	Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by Clow, Kenneth E Baack, Donald Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India 2007 Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO. Place hold Save to lists Add to cart (remove)
202.	Image from Amazon.com	Effective public relations and media strategy by C. V. Narasimha Reddi by Reddi, C. V. Narasimha Material type: Text Language: English Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2009 Availability: Items available for loan: KEIC (1)Call number: 659.2 RED. Place hold Save to lists Add to cart (remove)
203.	Image from Amazon.com	Advertising and public relations research by Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley and Jerry C. Hudson by Jugenheimer, Donald W Bradley, Samuel D Hudson, Jerry C Kelley, Larry D Material type: Text Language: English Publication details: New Delhi: PHI Learning Private Limited 2010 Availability: Items available for loan: KEIC (1)Call number: 659.072 ADV. Place hold Save to lists Add to cart (remove)
204.	Image from Amazon.com	Public relations practices : managerial case studies and problems by Allen H. Center, Patrick Jackson, Stacey Smith and Frank R. Stansberry Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi: PHI Learning Private Limited 2008 Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB. Place hold Save to lists Add to cart (remove)
205.	Image from Amazon.com	Integrated retail marketing communication by G. P. Sudhakar by Sudhakar, G. P Material type: Text Language: English Publication details: New Delhi: PHI Learning private Limited, 2012 Availability: Items available for loan: KEIC (2)Call number: 658.87 SUD, ... Place hold Save to lists Add to cart (remove)
206.	Image from Amazon.com	Effective public relations and media strategy by C. V. Narasimha Reddi by Reddi, C. V. Narasimha Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall India Learning Privat Limited 2014 Availability: Items available for loan: KEIC (1)Call number: 659.2 RED. Place hold Save to lists Add to cart (remove)
207.		Growth and development of mass communication in India by J.V. Vilanilam by Vilanilam, J.V Material type: Text Language: English Publication details: New Delhi: National Book Trust 2011 Availability: Items available for loan: KEIC (1)Call number: 302.230954 VIL. Place hold Save to lists Add to cart (remove)
208.	Image from Amazon.com	Mass communication principles and concepts by Seema Hasan by Hasan, Seema Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: CBS Publishers and Distributors Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 302.2 HAS. Place hold Save to lists Add to cart (remove)
209.	Image from Amazon.com	Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler and Nancy Lee by Kotler, Philip Lee, Nancy Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons 2005 Availability: Items available for loan: KEIC (1)Call number: 658.408 KOT. Place hold Save to lists Add to cart (remove)
210.	Image from Amazon.com	Fashion marketing communications by Gaynor Lea-Greenwood by Lea-Greenwood, Gaynor Material type: Text Language: English Publication details: Chichester: John Wiley and Sons, Ltd 2014 Availability: Items available for loan: KEIC (1)Call number: 391.00688 LEA. Place hold Save to lists Add to cart (remove)
211.	Image from Amazon.com	The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by David Meerman Scott by Scott, David Meerman Edition: 5th ed. Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons 2016 Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO. Place hold Save to lists Add to cart (remove)
212.	Image from Amazon.com	Emerging media technologies : concepts and trends by Rao, Monica (ed.) Material type: Text Publication details: Agartala: IUP Publisher 2009 Availability: Items available for loan: KEIC (1)Call number: 302.23 EME. Lists: Media Books. Place hold Save to lists Add to cart (remove)
213.	Image from Amazon.com	Successful event management : practical handbook by Anton Shone and Bryn Parry by Shone, Anton Parry, Bryn Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Cengage Learning India Private Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658 SHO. Place hold Save to lists Add to cart (remove)
214.	Image from Amazon.com	Marketing management by Joel R. Evans and Barry Berman by Evans, Joel R Berman, Barry Material type: Text Language: English Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA. Place hold Save to lists Add to cart (remove)
215.	Image from Amazon.com	Retailing : an introduction by Roger Cox and Paul Brittain by Cox, Roger Brittain, Paul Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education Inc. 2008 Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ... Place hold Save to lists Add to cart (remove)
216.	Image from Amazon.com	Global marketing management by Warren J. Keegan and Naval K. Bhargava by Keegan, Warren J Bhargava, Naval K Edition: 7th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education Inc. 2011 Availability: Items available for loan: KEIC (7)Call number: 658.848 KEE, ... Place hold Save to lists Add to cart (remove)
217.	Image from Amazon.com	Corporate reputation decoded : building, managing and strategising for corporate excellence by Asha Kaul and Avani Desai by Kaul, Asha Desai, Avani Material type: Text Language: English Publication details: New Delhi: Sage Publication 2014 Availability: Items available for loan: KEIC (1)Call number: 659.2 KAU. Place hold Save to lists Add to cart (remove)
218.	Image from Amazon.com	Creativity in public relations by Andy Green by Green, Andy Series: PR in practice series Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page India Pvt. Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 659.2 GRE. Place hold Save to lists Add to cart (remove)
219.	Image from Amazon.com	Effective media relations : how to get results by Michael Bland, Alison Theaker and David Wragg by Bland, Michael Theaker, Alison Wragg, David Series: PR in practice series Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page India Pvt. Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 791.45028 BLA. Place hold Save to lists Add to cart (remove)
220.	Image from Amazon.com	Marketing communications industry : entrepreneurial case studies by Gautam Raj Jain and Raunica Ahluwalia by Jain, Gautam Raj Ahluwalia, Raunica Material type: Text Language: English Publication details: New Delhi: Response Books 2008 Availability: Items available for loan: KEIC (8)Call number: 658.800954 JAI, ... Place hold Save to lists Add to cart (remove)