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201.	Image from Amazon.com	Marketing in a multicultural world : ethnicity, nationalism, and cultural identity by Costa, Janeen Arnold (ed Bamossy, Gray J. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8348 MAR. Place hold Save to lists Add to cart (remove)
202.	Image from Amazon.com	Case study methods by Jacques Hamel with Stephane Dufour, Dominic Fortin and Universite de Montreal by Hamel, Jacques Series: Qualitative research methods ; v. 32 Material type: Text Language: English Publication details: California: Sage Publications, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 300.722 HAM. Place hold Save to lists Add to cart (remove)
203.	Image from Amazon.com	Case study research : design and methods by Robert K. Yin by Yin, Robert K Series: Applied Social Research Methods Series 5 Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994 Availability: Items available for loan: KEIC (1)Call number: 300.722 YIN. Place hold Save to lists Add to cart (remove)
204.	Image from Amazon.com	Media management : a casebook approach by Lacy, Stephen (ed.) Sohn, Ardyth B. (ed.) Wicks, Jan LeBlanc (ed.) Series: Communication textbook series / edited by Jennings Bryant Material type: Text Publication details: New Jersey: Lawrence Erlbaum Associates Inc., 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Lists: Media Books. Place hold Save to lists Add to cart (remove)
205.	Image from Amazon.com	Media management : a casebook approach by Ardyth Broadrick Sohn, Jan LeBlanc Wicks, Stephen Lacy and George Sylvie Edition: 2nd ed. Material type: Text Language: English Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Place hold Save to lists Add to cart (remove)
206.	Image from Amazon.com	Toyland : the high-stakes game of the toy industry by Sydney Ladensohn Stern and Ted Schoenhaus by Stern, Sydney Ladensohn Schoenhaus, Ted Material type: Text Language: English Publication details: Illinois: Contemporary Books 1990 Availability: Items available for loan: KEIC (1)Call number: 338.4 STE. Place hold Save to lists Add to cart (remove)
207.	Image from Amazon.com	Customers.com : how to create a profitable business strategy for the internet and beyond by Patricia B. Seybold and Ronni T. Marshak by Seybold, Patricia B Marshak, Ronni T Edition: 1st ed. Material type: Text Language: English Publication details: New York: Times Books 1998 Availability: Items available for loan: KEIC (1)Call number: 658.81202854 SEY. Place hold Save to lists Add to cart (remove)
208.	Image from Amazon.com	The care and feeling of ideas by Bill Backer by Backer, Bill Material type: Text Language: English Publication details: New York: Times Book 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1 BAC. Place hold Save to lists Add to cart (remove)
209.	Image from Amazon.com	The supply chain imperative by Dale Neef by Neef, Dale Edition: 1st ed. Material type: Text Language: English Publication details: New York: American Management Association 2004 Availability: Items available for loan: KEIC (1)Call number: 658.72 NEE. Place hold Save to lists Add to cart (remove)
210.	Image from Amazon.com	Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen by Schultz, Don E Kitchen, Philip J Material type: Text Language: English Publication details: Chicago: NTC Business Books 2000 Availability: Items available for loan: KEIC (1)Call number: 658.848 SCH. Place hold Save to lists Add to cart (remove)
211.	Image from Amazon.com	Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by Kobs, Jim Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1988 Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB. Place hold Save to lists Add to cart (remove)
212.	Image from Amazon.com	Readings and cases in direct marketing by Herbert E. Brown and Bruce Buskirk by Brown, Herbert E Buskirk, Bruce Material type: Text Language: English Publication details: Illinois: NTC Business Books 1989 Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO. Place hold Save to lists Add to cart (remove)
213.	Image from Amazon.com	The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing, Jr.Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 2nd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Place hold Save to lists Add to cart (remove)
214.	Image from Amazon.com	Green marketing : opportunity for innovation by Jacquelyn A. Ottman by Ottman, Jacquelyn A Edition: 2nd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.802 OTT. Place hold Save to lists Add to cart (remove)
215.	Image from Amazon.com	Strategies for implementing integrated marketing communications by Larry Percy by Percy, Larry Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.84 PER. Place hold Save to lists Add to cart (remove)
216.	Image from Amazon.com	How to develop successful new products by Jerry Patrick by Patrick, Jerry Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.575 PAT. Place hold Save to lists Add to cart (remove)
217.	Image from Amazon.com	The Dartnell public relations handbook by Robert L. Dilenschneider and Dan J. Forrestal by Dilenschneider, Robert L Forrestal, Dan J Edition: 3rd ed. Material type: Text Language: English Publication details: Chicago: The Dartnell Corporation 1994 Availability: Items available for loan: KEIC (1)Call number: 659.2 DIL. Place hold Save to lists Add to cart (remove)
218.	Image from Amazon.com	Marketing by E.T. Martin by Martin, E.T Series: Core business studies Material type: Text Language: English Publication details: London: Mitchell Beazley Publishers 1983 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
219.	Image from Amazon.com	Successful sales promotion by Pran Choudhury, Ricky Elliott and Alan Toop by Choudhury, Pran Elliott, Ricky Toop, Alan Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Orient Longman Limited 1992 Availability: Items available for loan: KEIC (1)Call number: 658.82 CHO. Place hold Save to lists Add to cart (remove)
220.	Image from Amazon.com	Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by Deschamps, Jean-Philippe Nayak, P. Ranganath Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1995 Availability: Items available for loan: KEIC (1)Call number: 658.56 DES. Place hold Save to lists Add to cart (remove)