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221.
Secondary research : Information sources and methods by David W. Stewart and Michael A. Kamins by
  • Stewart, David W
  • Kamins, Michael A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.72 STE.

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222.
Applications of case study research by Robert K. Yin by
  • Yin, Robert K
Series: Applied Social Research Methods Series Volume 34
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.722 YIN.

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223.
Communication, technology, and politics in the information age by Gerald Sussman by
  • Sussman, Gerald
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 384.0973 SUS.

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224.
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
  • Bearden, Willam O
  • Mobley, Mary F
  • Netemeyer, Richard G
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

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225.
No cover image available
Gender issues and consumer behaviour by
  • Costa, Janeen Arnold (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8348 GEN.

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226.
Designing qualitative research by Catherine Marshall and Gretchen B. Rossman by
  • Marshall, Catherine
  • Rossman, Gretchen B
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.72 MAR.

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227.
Telephone survey methods : sampling, selection and supervision by Paul J. Lavrakas by
  • Lavrakas, Paul L
Series: Applied social research methods series; v. 7
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (2)Call number: 300.723 LAV, ...

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228.
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity by
  • Costa, Janeen Arnold (ed
  • Bamossy, Gray J. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8348 MAR.

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229.
No cover image available
Ethnomethodology by Alain Coulon by
  • Coulon, Alain
Series: Qualitative research methods series : 36
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 306.01 COU.

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230.
Designing health messages : approaches from communication theory and public health practice by
  • Maibach, Edward (ed.)
  • Parrott, Roxanne Louisells ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 362.1014 DES.

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231.
Basic statistics by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 1
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 519.5 BAS.

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232.
Regression analysis by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 2
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 519.5 REG.

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233.
Experimental design and methods by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 3
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.72 EXP.

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234.
Basic measurement by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 4
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 BAS.

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235.
Factor analysis and related techniques by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 5
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 519.5 FAC.

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236.
Research practice by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 6
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 RES.

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237.
Communication yearbook 17 by
  • Deetz, Stanley A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1994
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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238.
Multivariate tests for time series models by Jeff B. Cromwell....[et al.] Series: Quantitative applications in the social sciences - a Sage University paper 100
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.151955 MUL.

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239.
Advertising and popular culture by Jib Fowles by
  • Fowles, Jib
Series: Foundation of popular culture series 5
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (2)Call number: 659.10420973 FOW, ...

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240.
Group techniques for idea building by Carl M. Moore by
  • Moore, Carl M
Series: Applied Social Research Methods Series Volume 9
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.3 MOR.

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