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221.
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Why CEOs fail : the 11 behaviors that can derail your climb to the top--and how to manage them by David L Dotlich and Peter C Cairo by
Material type: Text Text
Language: English
Publication details: San Francisco: John Wiley and Sons 2003
Availability: Items available for loan: KEIC (1)Call number: 658.42 DOT.

222.
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Understanding health communication technologies by
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco: Jossey-Bass A Wiley Imprint, 2004
Availability: Items available for loan: KEIC (1)Call number: 610.28 UND.

223.
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Robin Hood marketing : stealing corporate savvy to sell just causes by Katya Andresen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

224.
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Theory and analysis of sample survey designs by Daroga Singh and F. S. Chaudhary by
Edition: 1st Indian ed.
Material type: Text Text
Language: English
Publication details: New delhi: Wiley Eastern Limited 1986
Availability: Items available for loan: KEIC (1)Call number: 001.4222 SIN.

225.
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Everything you want : understanding consumer, brands and communications by Jennifer Wood and Barney Allan by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WOO.

226.
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The rebel sell : how the counterculture became consumer culture by Joseph Heath and Andrew Potter by
Material type: Text Text
Language: English
Publication details: West Sussex: Capstone Publishing Limited (Wiley Company) 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 HEA.

227.
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Statistical methods and concepts by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New delhi: Wiley Eastern Limited 1989
Availability: Items available for loan: KEIC (1)Call number: 519.5 DAS.

228.
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Consumer protection and satisfaction : legal and managerial dimensions by S. S. Gulshan by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley Eastern Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 351.82042 GUL.

229.
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Managing transition by
Material type: Text Text
Publication details: New Delhi: Wiley Eastern Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

230.
SPSS 13.0 for windows analysis without anguish by Sheridan J. Coakes, Lyndall Steed and Pate Dzidic by
Material type: Text Text
Language: English
Publication details: New York: Wiley Dreamtech India (P) Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 001.6425 COA.

231.
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Marketing research by David A. Aaker, V. Kumar and George S. Day by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley Dreamtech India (P) Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

232.
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Ten deadly marketing sins : signs and solutions by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India(P) Ltd. 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

233.
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Customer relationship management : a database approach by V. Kumar and Werner J. Reinar by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

234.
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Research methods for business : a skill-building approach by Uma Sekaran by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 650.072 SEK.

235.
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Mastering business in Asia : strategy for success in Asia by Kulwant Singh and Andrew Delios by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons (Asia) 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SIN.

236.
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Managing innovation : integrating technological, market and organization change by Joe Tidd, John Bessant, Keith Pavitt by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.514 TID.

237.
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22 irrefutable laws of advertising : and when to violate them by Michael Newman by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley India and (P) Ltd 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 NEW, ...

238.
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Naked conversations : how blogs are changing the way businesses talk with customers by Robert Scoble and Shel Israel foreword by Tom Peters by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 659.2 SCO.

239.
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Performance driven CRM : how to make your customer relationship management vision a reality by Stanley A Brown and Moosha Gulycz by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BRO.

240.
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Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt.Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

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