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241.
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Kellogg on branding in a hyper-connected world by
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

242.
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Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 CAN.

243.
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Governance in the digital age : a guide for the modern corporate board director by Brian Stafford and Dottie Schindlinger by
Material type: Text Text
Language: English
Publication details: Hoboken, New Jersey: John Wiley and Sons 2019
Availability: Items available for loan: KEIC (1)Call number: 658.422 STA.

244.
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Account-based marketing : how to target and engage the companies that will grow your revenue by Chris Golec, Peter Isaacson and Jessica Fewless by
Material type: Text Text
Language: English
Publication details: Hoboken, New Jersey: Wiley and Sons 2019
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOL.

245.
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Sing crossroads in global perspective:semiothics and responsiblitty by
Material type: Text Text
Publication details: New Jersey: Tarnsaction Publishers, 2010
Availability: Items available for loan: KEIC (1)Call number: 302.2 PET.

246.
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Winning in service markets : success through people, technology and strategy by Jochen Wirtz by
Material type: Text Text
Language: English
Publication details: New Jersey: World Scientific Publishing Co Inc 2017
Availability: Items available for loan: KEIC (1)Call number: 658 WIR.

247.
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc 1998
Availability: Items available for loan: KEIC (2)Call number: 658.84 ONK, ...

248.
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Capital markets : institutions and instruments by Frank J Fabozzi and Franco Modigliani by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey,: Prentice Hall 2009
Availability: Items available for loan: KEIC (1)Call number: 332.0414 FAB.

249.
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Business model generation : a handbook for visinaries, game changers, and challengers by Alexander Osterwalder and Yves Pigneur by
Material type: Text Text
Language: English
Publication details: New Jersey: JOhn Wiley and Sons 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4012 OST.

250.
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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition by John Morgan by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.

251.
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Good works : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler, David Hessekiel and Nancy Lee by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

252.
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Everybody writes : your go-to guide to creating ridiculously good content by Ann Handley by
Material type: Text Text
Language: English
Publication details: New Jersey: Wiley 2016
Availability: Items available for loan: KEIC (1)Call number: 658.872 HAN.

253.
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Marketing 4.0 : moving from traditional to digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan by
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley 2017
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

254.
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Customer obsessed: a whole company approach to delivering exceptional customer experiences by Eric Berridge by
Material type: Text Text
Language: English
Publication details: Hoboken, New Jersey: Jhon Wiley and Sons Inc 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8342 BER.

255.
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The art of startup fundraising : pitching investors, negotiating the deal, and everything else entrepreneurs need to know by Alejandro Cremades by
Material type: Text Text
Language: English
Publication details: Hoboken, New Jersey: Wiley and Sons 2018
Availability: Not available: KEIC: Checked out (1).

256.
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Inspired : how to create tech products customers love by Marty Cagan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hoboken, New Jersey: John Wiley and Sons 2018
Availability: Not available: KEIC: Checked out (1).

257.
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Clearing the digital blur: how organizations can transform themselves at the speed of digital by Rajiv Jayaraman foreword by Sangeet Paul Choudary by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons 2019
Availability: Items available for loan: KEIC (1)Call number: 709.0511 JAY.

258.
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Chips, clones, and living beyond 100 : how far will the biosciences take us? by Paul J H Schoemaker and Joyce A Schoemaker by
Material type: Text Text
Language: English
Publication details: New Jersey: FT Press 2010
Availability: Items available for loan: KEIC (1)Call number: 660.6 SCH.

259.
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A complete and balanced service scorecard : creating value through sustained performance improvement by Rajesh K. Tyagi and Praveen Gupta by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658 TYA.

260.
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Agile product management with Scrum : creating products that customers love by Roman Pichler by Series: Addison-Wesley signature series
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.56 PIC, ...

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