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241.
Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
  • Wheeler, Alina
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

242.
Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

243.
The end of advertising as we know it by Sergio Zyman and with Armin Brott by
  • Zyman, Sergio
  • Brott, Armin
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 ZYM, ...

244.
Leap : a revolution in creative business strategy by Bob Schmetterer by
  • Schmetterer, Bob
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiely and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 SCH.

245.
Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan by
  • Morgan, Adam
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.
  (1 votes)
246.
On target : how the world's hottest retailer hit a bull's eye by Laura Rowley by
  • Rowley, Laura
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1410973 ROW.

247.
A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
  • Levine, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

248.
Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

249.
Hey, whipple, squeeze this : a guide to creating great ads by Luke Sullivan by
  • Sullivan, Luke
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 SUL, ...

250.
Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by
  • Sullivan, Luke
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ...
  (1 votes)
251.
Warp speed branding : the impact of technology on marketing by Agnieszka M. Winkler by
  • Winkler, Agnieszka M
Material type: Text Text
Language: English
Publication details: : 1999
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

252.
Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
  • Jaffe, Andrew
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

253.
Advertising on the internet by Robbin Zeff and Brad Aronson by
  • Zeff, Robbin
  • Aronson, Brad
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 ZEF.

254.
Kellogg on marketing by
  • Dawn Iacobucci (ed.)
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

255.
Another one bites the frass making sense of international advertising by Simon Anholt by
  • Anholt, Simon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

256.
The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
  • Bayne, Kim M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

257.
Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
  • Lodish, Leonard M
  • Kallianpur, Amy
  • Morgan, Lee Morgan
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

258.
The peaceable kingdom : building a company without factionalism, fiefdoms, fear and other staples of modern business by Stan Richards and David Culp by
  • Richards, Stan
Material type: Text Text
Language: English
Publication details: New York: PALGRAVE 2001
Availability: Items available for loan: KEIC (2)Call number: 659.1068 RIC, ...

259.
Special events : twenty-first century global event management by Joe Jeff Goldblatt by
  • Goldblatt, Joe Jeff
Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

260.
Advertising by design : creating visual communications with graphic impact by Robin Landa by
  • Landa, Robin
Material type: Text Text
Language: English
Publication details: New Jeresy: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 LAN.

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