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241.
Future marketing : targeting seniors, Boomers, and Generation X and Y by Joe Marconi by
  • Marconi, Joe
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books : In conjunction with the American Marketing Association 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

242.
The practical handbook and guide to focus group research by Thomas L. Greenbaum by
  • Greenbaum, Thomas L
Material type: Text Text
Language: English
Publication details: Lexignton: D.C. Heath and Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRE.

243.
Kids as customers : a handbook of marketing to children by James U. McNeal by
  • McNeal, James U
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1992
Availability: Items available for loan: KEIC (2)Call number: 658.8348 MCN, ...

244.
The handbook for focus group research by Thomas L. Greenbaum by
  • Greenbaum, Thomas L
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRE.

245.
The want makers : lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
  • Clark, Eric
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

246.
Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by
  • Kinnear, Thomas C
  • Bernhardt, Kenneth L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : Scott, Foresman and Company 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN.

247.
Introduction to mass communications by Warren K. Agee, Philip. H. Ault and Edwin Emey by
  • Agee, Warren K
  • Ault, Philip H
  • Emey, Edwin
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Colins College Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

248.
Marketing aesthetics : the strategic management of brands, identity and image by Bernd Schmitt and Alex Simonson foreword by Tom Peters by
  • Schmitt, Bernd
  • Simonson, Alex
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 SCH, ...

249.
The laws of choice: predicting customer behavior by Eric Marder by
  • Marder, Eric
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

250.
Engines of tomorrow : how the world's best companies are using their research labs to win the future by Robert Buderi by
  • Buderi, Robert
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 2000
Availability: Items available for loan: KEIC (1)Call number: 607.2 BUD.

251.
Why we buy : the science of shopping by Paco Underhill by
  • Underhill, Paco
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (5)Call number: 658.834 UND, ...

252.
Attitude to school of top primary and first-year secondary pupil by Wendy Keys, Sue Harris and Cres Fernandes by
  • Keys, Wendy
  • Cres, Fernandes
  • Harris, Sue
Material type: Text Text
Language: English
Publication details: Berkshire: National Foundation for Educational Research 1995
Availability: Items available for loan: KEIC (1)Call number: 373.072 KEY.

253.
Management skills in marketing by Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Book Co.(U.K.)Ltd. 1982
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOR.

254.
Advertising by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

255.
The effective use of advertising media : a practical handbook by Martyn P. Davis by
  • Davis, P. Martyn
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Century Business 1990
Availability: Items available for loan: KEIC (1)Call number: 659.10202 DAV.

256.
Social theories of the press : constituents of communication research, 1840s to 1920s by Hanno Hardt by
  • Hardt, Hanno
Series: Critical media studies
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Maryland: Rowman and Littlefield Publishers, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 302.2 HAR.

257.
Sociology by Anthony Giddens by
  • Giddens, Anthony
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 1998
Availability: Items available for loan: KEIC (1)Call number: 301 GID.

258.
Studying media : problems of theory and method by John Corner by
  • Corner, John
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 COR.

259.
The handbook of European advertising : media planning, marketing analysis and country-by-country profile by Roger Bennett by
  • Bennett, Roger
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1094 BEN.

260.
Market research : a guide to planning, methodology and evaluation by Paul Hauge and Peter Jackson by
  • Hauge, Paul
  • Jackson, Peter
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 HAG.

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