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2541.
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Ten deadly marketing sins : signs and solutions by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India(P) Ltd. 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

2542.
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Customer relationship management : a database approach by V. Kumar and Werner J. Reinar by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

2543.
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Research methods for business : a skill-building approach by Uma Sekaran by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 650.072 SEK.

2544.
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Mastering business in Asia : strategy for success in Asia by Kulwant Singh and Andrew Delios by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons (Asia) 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SIN.

2545.
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Managing innovation : integrating technological, market and organization change by Joe Tidd, John Bessant, Keith Pavitt by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.514 TID.

2546.
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22 irrefutable laws of advertising : and when to violate them by Michael Newman by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley India and (P) Ltd 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 NEW, ...

2547.
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Naked conversations : how blogs are changing the way businesses talk with customers by Robert Scoble and Shel Israel foreword by Tom Peters by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 659.2 SCO.

2548.
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Performance driven CRM : how to make your customer relationship management vision a reality by Stanley A Brown and Moosha Gulycz by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BRO.

2549.
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Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt.Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

2550.
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SPSS for dummies by Arthur Griffith by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India (P) Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 001.6425 GRI.

2551.
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Business the Richard Branson way : 10 secrets of the world's greatest brand builder by Des Dearlove by Series: The business way series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (2)Call number: 338.04092 DEA, ...

2552.
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Business the Rupert Murdoch way : 10 secrets of the world's greatest deal maker by Stuart Crainer by Series: The business way series
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658 CRA.

2553.
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Business the Bill Gates way : 10 secrets of the world's richest business leader / by Des Dearlove by Series: The business way series
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658 DEA, ...

2554.
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Communication models by Uma Narula by
Material type: Text Text
Language: English
Publication details: New Delhi: Atlantic Publishers and Distributors (P) Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 NAR.

2555.
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Saphal vakta, saphala vyakti : prabhavi sabdose paie mitra, prasiddhi ane smriddhi by Ujjvala Patni by
Material type: Text Text
Language: English
Publication details: New Delhi: Diamond Pocket Books 2006
Availability: Items available for loan: KEIC (1)Call number: 808.51 PAT.

2556.
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India 2004 Observer statistical handbook by Observer Research Foundation
Material type: Text Text
Language: English
Publication details: New Delhi: Observer Research Foundation 2004
Availability: Items available for loan: KEIC (1)Call number: 315.4 IND.

2557.
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Accidental entrepreneur : towards self employment by Puneet Srivastava by
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa and Co. 2004
Availability: Items available for loan: KEIC (2)Call number: 331.125 CRI, ...

2558.
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Cinema : images and issues by Bhawana Somaaya by
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa and Co. 2004
Availability: Items available for loan: KEIC (1)Call number: 791.4372 SOM.

2559.
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Rites of passage : a civil servant remembers by
Material type: Text Text
Publication details: New Delhi: Rupa and Co., 2005
Availability: Items available for loan: KEIC (1)Call number: 923.254 PAT.

2560.
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Five point someone : what not to do at IIT, a novel by Chetan Bhagat by
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa and Co. 2004
Availability: Items available for loan: KEIC (1)Call number: 823 BHA.

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