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281.
Copywriting for the electronic media : a practical guide by Milan D. Meeske by
  • Meeske, Milan D
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Comapny 1998
Availability: Items available for loan: KEIC (1)Call number: 659.14 MEE.

282.
Modern media writing (with CD) by Rick Wilber and Randy Miller by
  • Wilber, Rick
  • Miller, Randy
Series: Wadsworth series in mass communication and journalism
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 808.06607 WIL.

283.
Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
  • Jewler, A. Jerome
  • Drewniany, Bonnie L
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1997
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW.

284.
Public relations writing : from and style by Doug Newsom and Bob Carrell by
  • Newsom, Newsom
  • Carrell, Bob
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1997
Availability: Items available for loan: KEIC (2)Call number: 659.2 NEW, ...

285.
The interplay of influence : news, advertising, politics and the mass media by Kathleen Hall Jemieson and Karlyn Kohrs Campbell by
  • Jemieson, Kathleen Hall
  • Campbell, Karlyn Kohrs
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 JAM.

286.
Media now : communications media in the information age (with cd) by Joseph Straubhaar and Robert LaRose by
  • Straubhaar, Joseph
  • LaRose, Robert
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 302.230973 STR.

287.
Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
  • Jewler, A. Jerome
  • Drewniany, Bonnie L
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia:: Wadsworth 2000
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW. Not available: KEIC: Lost (1).

288.
The PR style guide : formats for public relations practice by Barbara Diggs-Brown and Jodi L. G. Glou by
  • Diggs-Brown, Barbara
  • Glou, Jodi L. G
Material type: Text Text
Language: English
Publication details: California: Thomson-Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 659.222 DIG.

289.
Media impact : an introduction to mass media by Shirley Biagi by
  • Biagi, Shirley
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIA.

290.
Principles of marketing : a global perspective by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

291.
Student casebook to accompany principles of marketing: a global marketing by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

292.
The media : an introduction by
  • Briggs, Adam (ed.)
  • Cobley, Paul (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

293.
Creative advertising : for this you went to Oxford ?, a personal textbook of advertising by
  • Bernstein, David (ed.)
Material type: Text Text
Publication details: London: Longman Group Limited., 1974
Availability: Items available for loan: KEIC (1)Call number: 659.1 BER.
Lists:

294.
Twenty ads that shook the world : the century's most groundking advertising and how it changed us all by James B. Twitchell by
  • Twitchell, James B
Material type: Text Text
Language: English
Publication details: New York: Three Rivers Press 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 TWI.

295.
The language of advertising by Torben Vestergaard and Kim Schroder by
  • Vestergaard, Torben
  • Schroder, Kim
Material type: Text Text
Language: English
Publication details: New York: Basil Blackwell Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1014 VES.

296.
The Economist Publications pocket guide to advertising by Sally King, Economist Publications (Firm) by
  • King, Sally
Material type: Text Text
Language: English
Publication details: Oxford, UK : Blackwell ; London : Economist Publications, 1989
Availability: Items available for loan: KEIC (1)Call number: 659.10321 KIN.

297.
Power public relations : how to master the new PR by Leonard Saffir by
  • Saffir, Leonard
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 SAF.

298.
Creating a profitable catalog : everything you need to know to create a catalog that sells by Jack Schmid foreword by Laura Beaudry by
  • Schmid, Jack
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 2000
Availability: Items available for loan: KEIC (1)Call number: 659.133 SCH.

299.
The art of cause marketing : how to use advertising to change personal behaviour and public policy by Richard Earle by
  • Earle, Richard
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.5 EAR.

300.
Branding.com : online branding for marketing success by Deborah Kania by
  • Kania, Deborah
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 KAN, ...

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