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281.
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Gonzo marketing : winning through worst practices by Christopher Locke, co-author of the Cluetrain Manifesto by
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOC.

282.
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Contemporary world television by
Material type: Text Text
Publication details: London: British Film Institute, 2004
Availability: Items available for loan: KEIC (1)Call number: 384.55 CON.

283.
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Surviving the media jungle: a practical guide to good media relations by Dina Ross by
Material type: Text Text
Language: English
Publication details: London: Mercury Books 1990
Availability: Items available for loan: KEIC (1)Call number: 659.2 ROS.

284.
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The public relations audit by Norman Hart by Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

285.
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Graphis advertising annual 2004 by
Material type: Text Text
Publication details: New York: Graphis Inc., 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRA.

286.
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Advertising without an agency made easy by Kathy Kobliski by Series: Entrepreneur made easy series
Material type: Text Text
Language: English
Publication details: Irvine: Entrepreneur Media 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 KOB.

287.
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Media Power ? by Alison Cooper by Series: Viewpoints
Material type: Text Text
Language: English
Publication details: Minnesota: Sea-to-Sea Publications 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 COO.
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288.
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The book Vol. 1: Regional and National ADDY Winners by
Material type: Text Text
Publication details: Baltimore: ACC 1995
Availability: Items available for loan: KEIC (1)Call number: 659.104 BOO.

289.
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The one show judged to be advertising's best print. radio, TV by
Material type: Text Text
Publication details: Switzerland: Rotovision S.A. 1996
Availability: Items available for loan: KEIC (1)Call number: 659.13 ONE.

290.
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The one show : advertising's best print, radio, tv a multimedia center (with 2 cd) by Matt Sherring by
Material type: Text Text
Language: English
Publication details: London: Rotovision S. A. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.13 SHE.

291.
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The Book : the American advertising awards Volume 4 by American Advertising Awards
Material type: Text Text
Language: English
Publication details: Baltimore: ACC Pblidhing, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.10973 BOO.

292.
Marketing management cases and concepts by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K. Jain by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1978
Availability: Items available for loan: KEIC (5)Call number: 658.802 DHO, ...

293.
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294.
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Japan 1994 : marketing and advertising yearbook by
Material type: Text Text
Publication details: Tokyo: Dentsu Inc., 1994
Availability: Items available for loan: KEIC (1)Call number: 659.10202 JAP.

295.
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Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

296.
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Mutual funds : data, interpretation and analysis by K. G. Sahadevan and M. Thiripalraju by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 1997
Availability: Items available for loan: KEIC (2)Call number: 332.6327 SAH, ...

297.
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Integrated advertising, promotion and marketing communication by Kenneth E. Clow and Donald Baack by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Privet Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

298.
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Public relations practices : managerial case studies and problems by Allen H. Center and Patrick Jackson by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 CEN.

299.
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Integrated advertising, promotion, and marketing communications (with CD) by Kenneth E. Clow and Donald Baack by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Privet Limited 2004
Availability: Not available: KEIC: Checked out (1).

300.
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Indian economy : statistical yearbook 1997 by
Material type: Text Text
Publication details: New Delhi: National Publishing House 1997
Availability: Items available for loan: KEIC (1)Call number: 052 IND.

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