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281.
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Copywriting for the electronic media : a practical guide by Milan D. Meeske by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Comapny 1998
Availability: Items available for loan: KEIC (1)Call number: 659.14 MEE.
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282.
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Modern media writing (with CD) by Rick Wilber and Randy Miller by Series: Wadsworth series in mass communication and journalism
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 808.06607 WIL.

283.
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Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1997
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW.

284.
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Public relations writing : from and style by Doug Newsom and Bob Carrell by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1997
Availability: Items available for loan: KEIC (2)Call number: 659.2 NEW, ...

285.
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The interplay of influence : news, advertising, politics and the mass media by Kathleen Hall Jemieson and Karlyn Kohrs Campbell by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 JAM.

286.
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Media now : communications media in the information age (with cd) by Joseph Straubhaar and Robert LaRose by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 302.230973 STR.

287.
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Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia:: Wadsworth 2000
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW. Not available: KEIC: Lost (1).

288.
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The PR style guide : formats for public relations practice by Barbara Diggs-Brown and Jodi L. G. Glou by
Material type: Text Text
Language: English
Publication details: California: Thomson-Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 659.222 DIG.

289.
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Media impact : an introduction to mass media by Shirley Biagi by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIA.

290.
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Principles of marketing : a global perspective by Richard J Semenik and Gary J Bamossy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

291.
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Student casebook to accompany principles of marketing: a global marketing by Richard J Semenik and Gary J Bamossy by
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

292.
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The media : an introduction by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

293.
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Creative advertising : for this you went to Oxford ?, a personal textbook of advertising by
Material type: Text Text
Publication details: London: Longman Group Limited., 1974
Availability: Items available for loan: KEIC (1)Call number: 659.1 BER.

294.
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Twenty ads that shook the world : the century's most groundking advertising and how it changed us all by James B. Twitchell by
Material type: Text Text
Language: English
Publication details: New York: Three Rivers Press 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 TWI.

295.
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The language of advertising by Torben Vestergaard and Kim Schroder by
Material type: Text Text
Language: English
Publication details: New York: Basil Blackwell Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1014 VES.

296.
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The Economist Publications pocket guide to advertising by Sally King, Economist Publications (Firm) by
Material type: Text Text
Language: English
Publication details: Oxford, UK : Blackwell ; London : Economist Publications, 1989
Availability: Items available for loan: KEIC (1)Call number: 659.10321 KIN.

297.
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Power public relations : how to master the new PR by Leonard Saffir by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 SAF.

298.
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Creating a profitable catalog : everything you need to know to create a catalog that sells by Jack Schmid foreword by Laura Beaudry by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 2000
Availability: Items available for loan: KEIC (1)Call number: 659.133 SCH.

299.
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The art of cause marketing : how to use advertising to change personal behaviour and public policy by Richard Earle by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.5 EAR.

300.
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Branding.com : online branding for marketing success by Deborah Kania by
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 KAN, ...

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