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301.	Image from Amazon.com	What's in a brand ? by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1986 Availability: Items available for loan: KEIC (3)Call number: 658.8348 JON, ... Place hold Save to lists Add to cart (remove)
302.	Image from Amazon.com	Effective television advertising : a study of 1000 commercials by David W. Stewart and David H. Furse by Stewart, David W Furse, David H Material type: Text Language: English Publication details: Lexington: Lexington Books 1989 Availability: Items available for loan: KEIC (1)Call number: 659.143 STE. Place hold Save to lists Add to cart (remove)
303.	Image from Amazon.com	How to build a corporation's identity and project its image by Thomas Garbett by Garbett, Thomas Material type: Text Language: English Publication details: Canada: Lexington Books 1982 Availability: Items available for loan: KEIC (2)Call number: 659.2 GAR, ... Place hold Save to lists Add to cart (remove)
304.	Image from Amazon.com	Cognitive and effective response to advertising by Cafferata, Patricia (ed.) Tybout, Alice (ed.) Material type: Text Publication details: Lexington: Lexington Books 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1019 CAF. Place hold Save to lists Add to cart (remove)
305.	Image from Amazon.com	Does it pay to advertise ? : cases illustrating successful brand advertising by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1989 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Save to lists Add to cart (remove)
306.	Image from Amazon.com	International advertising handbook : a user's guide to rules and regulations by Barbara Aundberg Baudot by Baudot, Barbara Sundberg Material type: Text Language: English Publication details: Massachusetts: Lexinton Books 1989 Availability: Items available for loan: KEIC (1)Call number: 659.10202 BAU. Place hold Save to lists Add to cart (remove)
307.	Image from Amazon.com	The advertiser's handbook for budget determination by Simon Broadbent by Broadbentn, Simon Material type: Text Language: English Publication details: Lexington: D.C. Heath and Co. 1988 Availability: Items available for loan: KEIC (1)Call number: 659.10681 BRO. Place hold Save to lists Add to cart (remove)
308.		How much is enough ? : getting the most from your advertising dollar by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1992 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Save to lists Add to cart (remove)
309.	Image from Amazon.com	Effective radio advertising (with CD) by Marc G. Weinberger, Leland Campbell and Beth Brody by Weinberger, Marc G Brody, Beth Campbell, Leland Material type: Text Language: English Publication details: New York: Lexington Books 1994 Availability: Items available for loan: KEIC (1)Call number: 659.142 WEI. Place hold Save to lists Add to cart (remove)
310.	Image from Amazon.com	Kids as customers : a handbook of marketing to children by James U. McNeal by McNeal, James U Material type: Text Language: English Publication details: New York: Lexington Books 1992 Availability: Items available for loan: KEIC (2)Call number: 658.8348 MCN, ... Place hold Save to lists Add to cart (remove)
311.	Image from Amazon.com	That's our new ad campaign by Wasserman, Dick by Wasserman, Dick Material type: Text Language: English Publication details: Massachusetts: Lexington Books 1988 Availability: Items available for loan: KEIC (1)Call number: 659.113 WAS. Place hold Save to lists Add to cart (remove)
312.	Image from Amazon.com	Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising by Phil Dusenberry by Dusenberry, Phil Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1092 DUS. Place hold Save to lists Add to cart (remove)
313.	Image from Amazon.com	The want makers : lifting the lid off the world advertising industry : how they make you buy by Eric Clark by Clark, Eric Material type: Text Language: English Publication details: New York: Penguin Group 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA. Place hold Save to lists Add to cart (remove)
314.	Image from Amazon.com	Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success by Charles L. Decker by Decker, Charles L Material type: Text Language: English Publication details: New York: Pocket Books 1998 Availability: Items available for loan: KEIC (1)Call number: 338.04 DEC. Place hold Save to lists Add to cart (remove)
315.	Image from Amazon.com	The hidden persuaders by Vance Packard by Packard, Vance Edition: 1st ed. Material type: Text Language: English Publication details: New York: Washingtion Aquare Press/Pocket Books 1980 Availability: Items available for loan: KEIC (1)Call number: 658.8342 PAC. Not available: KEIC: Checked out (1). KEIC: Pending hold (1). Place hold Save to lists Add to cart (remove)
316.	Image from Amazon.com	Inventing desire : inside chiat/day ; the hottest shop, the coolest players, the big business of advertising by Karen Stabiner by Stabiner, Karen Material type: Text Language: English Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1993 Availability: Items available for loan: KEIC (1)Call number: 659.10973 STA. Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
317.	Image from Amazon.com	Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by Kinnear, Thomas C Bernhardt, Kenneth L Edition: 2nd ed. Material type: Text Language: English Publication details: : Scott, Foresman and Company 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN. Place hold Save to lists Add to cart (remove)
318.	Image from Amazon.com	Advertising by Dorothy Cohen by Cohen, Dorothy Material type: Text Language: English Publication details: London: Scott, Foresman and co. 1988 Availability: Items available for loan: KEIC (1)Call number: 659.1 COH. Place hold Save to lists Add to cart (remove)
319.	Image from Amazon.com	Introduction to mass communications by Warren K. Agee, Philip. H. Ault and Edwin Emey by Agee, Warren K Ault, Philip H Emey, Edwin Edition: 11th ed. Material type: Text Language: English Publication details: New York: Harper Colins College Publishers 1994 Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE. Place hold Save to lists Add to cart (remove)
320.	Image from Amazon.com	Essentials of retailing by Dale M. Lewison by Lewison, Dale M Material type: Text Language: English Publication details: Ohio: Merrill Publishing Co. 1989 Availability: Items available for loan: KEIC (1)Call number: 658.87 LEW. Place hold Save to lists Add to cart (remove)