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3101.
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Investment analysis and portfolio management by M. Ranganatham and R. Madhumathi by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 332.6 RAN.

3102.
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Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education in South Asia 2006
Availability: Items available for loan: KEIC (3)Call number: 658.83 MAL, ...

3103.
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Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 MAR, ...

3104.
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Gaining and sustaining competitive advantage by Jay B. Barney by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2006
Availability: Items available for loan: KEIC (3)Call number: 658.4 BAR, ...

3105.
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Microeconomics by Roberts S. Pindyck, Daniel L. Rubinfeld and Prem L. Mehta by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley Pvt.Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 338.5 PIN.

3106.
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Library automation : design, principles and practice (with CD) by L. J. Haravu by
Material type: Text Text
Language: English
Publication details: New Delhi: Allied Publishers Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 025.0202854 HAR.

3107.
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Soul and structure of governance in India by Jagmohan by
Material type: Text Text
Language: English
Publication details: New Delhi: Allied Publishers Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 320.954 JAG.

3108.
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Mastering enterprise by Sue Birley and Daniel F. Muzyka by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.421 BIR.

3109.
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E marketing : improving marketing effectiveness in a digital world by Malcolm McDonald and Hugh Wilson by
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD.

3110.
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The essential guide to knowledge management : e-business and CRM applications by Amrit Tiwana by
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4038 TIW.

3111.
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Services marketing : people, technology, strategy by Christopher Lovelock by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

3112.
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The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business by Ken Burnett by
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.81221 BUR.

3113.
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Rural marketing : text and cases by C. S. G. Krishnamacharyulu and Laitha Ramakrishnan by
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.81734 KRI.

3114.
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A framework for marketing management by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Online resources:
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

3115.
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Introduction to mangement accounting by Charles T. Horngren, Gary L. Sundem and William O. Stratton by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.1511 HON.

3116.
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Consumer behaviour by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

3117.
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Marketing management by Philip Kotler by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (8)Call number: 658.802 KOT, ...

3118.
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Applied multivariate statistical analysis by Richard A. Johnson and Dean W. Wichern by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 519.535 JOH.

3119.
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Marketing logistics : a supply chain approach by Satish K. Kapoor and Purva Kansal by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 KAP.

3120.
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See you at the top by Zig Ziglar, illustrated by Al Mayton by
Material type: Text Text
Language: English
Publication details: New Delhi: Magna Publishing Co Ltd 2000
Availability: Items available for loan: KEIC (1)Call number: 158.1 ZIG.

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