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321.
Integrated marketing communication the holistic approach by Tony Yeshin by
  • Yeshin, Tony
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 YES.

322.
Integrated marketing communications by Ian Linton and Kevin Morley by
  • Linton, Ian
  • Morley, Kevin
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN.

323.
The practice of advertising by
  • Hart, Norman (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

324.
Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald by
  • De Chernatony, Leslie
  • McDonald, Malcolm
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 DEC.

325.
Marketing financial services by
  • Ennew, Christine (ed.)
  • Watkins, Trevor (ed.)
  • Wright, Mike (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

326.
Understanding customers by Chris Rice by
  • Rice, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC.

327.
Managing in a time of great change by Peter F. Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 DRU.

328.
Creating value : successful business strategies by Shiv S. Mathur and Alfred Kenyon by
  • Mathur, Shiv S
  • Kenyon, Alfred
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAT.

329.
Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard by
  • Morgan, Nigel
  • Pritchard, Annette
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 MOR.

330.
Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by
  • McDonald, Malcolm
  • Rogers, Beth
  • Woodburn, Diana
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD.

331.
Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
  • Fernie, John
  • Fernie, Suzanne
  • Moore, Christopher
Material type: Text Text
Language: English
Publication details: Oxford: Butterfworth-Heineman 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 FER.

332.
Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
  • Ahmed, Pervaiz K
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

333.
Destination branding : creating the unique destination proposition by
  • Morgan, Nigel (ed.)
  • Pritchard, Annette (ed.)
  • Pride, Roger (ed.)
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 DES.

334.
The essential Drucker : the pre eminent management thinker of our time by Peter F. Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.001 DRU.

335.
Strategic marketing : planning and control by Graeme Drummond and John Ensor by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (2)Call number: 658.84 DRU, ...

336.
Organisation behaviour for leisure services by Conrad Lashley and Darren Lee-Ross by
  • Lashley, Conrad
  • Lee-Ross, Darren
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.4 LAS.

337.
Management extra managing markets and customers
Material type: Text Text
Language: English
Publication details: Oxford: Pergamon Flexible Learning 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAN.

338.
Handbook of ethnography by
  • Atkinson, Paul (ed.)
  • Coffey, Amanda (ed.)
  • Delamont, Sara (ed.)
  • Lofland, John (ed.)
  • Lofland, Lyn (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 305.8 HAN.

339.
World development indicators 1999 by The World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 338.91 WOR.

340.
World development report 2003 : Sustainable development in an dynamic world transforming institutions, growth, and quality of life by World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 338.91 WOR.

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