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321.
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Integrated marketing communication the holistic approach by Tony Yeshin by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 YES.

322.
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Integrated marketing communications by Ian Linton and Kevin Morley by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN.

323.
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The practice of advertising by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

324.
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Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 DEC.

325.
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Marketing financial services by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

326.
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Understanding customers by Chris Rice by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC.

327.
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Managing in a time of great change by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 DRU.

328.
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Creating value : successful business strategies by Shiv S. Mathur and Alfred Kenyon by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAT.

329.
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Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 MOR.

330.
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Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD.

331.
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Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text
Language: English
Publication details: Oxford: Butterfworth-Heineman 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 FER.

332.
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Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

333.
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Destination branding : creating the unique destination proposition by
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 DES.

334.
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The essential Drucker : the pre eminent management thinker of our time by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.001 DRU.

335.
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Strategic marketing : planning and control by Graeme Drummond and John Ensor by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (2)Call number: 658.84 DRU, ...

336.
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Organisation behaviour for leisure services by Conrad Lashley and Darren Lee-Ross by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.4 LAS.

337.
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Management extra managing markets and customers
Material type: Text Text
Language: English
Publication details: Oxford: Pergamon Flexible Learning 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAN.

338.
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Handbook of ethnography by
Material type: Text Text
Publication details: New York: Oxford University Press Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 305.8 HAN.

339.
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World development indicators 1999 by The World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 338.91 WOR.

340.
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World development report 2003 : Sustainable development in an dynamic world transforming institutions, growth, and quality of life by World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 338.91 WOR.

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