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321.
Where the suckers moon : an advertising industry by Randall Rothenberg by
  • Rothenberg, Randall
Material type: Text Text
Language: English
Publication details: New York:: Alfred A. Knopf 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROT. Not available: KEIC: Lost (1).

322.
Where the Suckers Moon : the life and death of an advertising campaign by Randall Rothenberg by
  • Rothenberg, Randall
Material type: Text Text
Language: English
Publication details: New Your: Randome Houise 1994
Availability: Items available for loan: KEIC (3)Call number: 659.196292222 ROT, ...

323.
Going negative : how attack ads shrink and polarize the electorate by Stephen Ansolabehere and Shanto Iyengar by
  • Ansolabehere, Stephen
  • Iyengar, Shanto
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 324.730973 ANS.

324.
The laws of choice: predicting customer behavior by Eric Marder by
  • Marder, Eric
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

325.
Conflicting accounts : the creation and crash of the Saatchi and Saatchi advertising empire by Kevin Goldman by
  • Goldman, Kevin
Material type: Text Text
Language: English
Publication details: New York: Touchstone 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1092 GOL, ...

326.
Brand leadership by David A. Aaker and Erich Joachimsthaler by
  • Aaker, David A
  • Joachimsthaler, Erich
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2000
Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ...

327.
Permission marketing : turning strangers into friends, and friends into customers by Seth Godin by
  • Godin, Seth
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD.

328.
Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor by
  • Schor, Juliet B
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Scribner 2004
Availability: Items available for loan: KEIC (1)Call number: 305.230973 SCH.

329.
Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor by
  • Schor, Juliet B
Material type: Text Text
Language: English
Publication details: New York: Scribner 2005
Availability: Items available for loan: KEIC (1)Call number: 305.230973 SCH.

330.
The big book of design ideas by
  • Carter, David (ed.)
Material type: Text Text
Publication details: New York: HarperCollins Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 BIG.

331.
Creativity 29 by
  • Carter, David E. (ed.)
Material type: Text Text
Publication details: Stamford: Art Direction Book Co. Inc., 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE.

332.
Confessions of an advertising man by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Atheneum 1986
Availability: Items available for loan: KEIC (3)Call number: 659.1 OGI, ...

333.
Introduction to mass communication by Jay Black, Frederick C. Whitney by
  • Black, Jay
  • Whitney, Frederick C
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Dubuque: Wm. C. Brown Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 302.23 BLA.

334.
The design of advertising by Roy Paul Nelson by
  • Nelson, Roy Paul
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Iowa: Wm. C. Brown Publishers 1985
Availability: Items available for loan: KEIC (1)Call number: 741.6 PAU.

335.
The design of advertising by Roy Paul Nelson by
  • Nelson, Roy Paul
Material type: Text Text
Language: English
Publication details: Dubuque: Wm C. Brown Publishers 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEL.

336.
Advertising by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

337.
The effective use of advertising media : a practical handbook by Martyn P. Davis by
  • Davis, P. Martyn
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Century Business 1990
Availability: Items available for loan: KEIC (1)Call number: 659.10202 DAV.

338.
How to capture the advertising high ground by Winston Fletcher by
  • Fletcher, Winston
Material type: Text Text
Language: English
Publication details: London: Century Limited 1994
Availability: Items available for loan: KEIC (2)Call number: 659.1 FLE, ...

339.
Inside collectt dickenson pearce
Material type: Text Text
Language: English
Publication details: London: B. T. Batsford 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 INS.

340.
Advertising today by Warren Berger by
  • Berger, Warren
Material type: Text Text
Language: English
Publication details: London: Phaidon Press Limited 2001
Availability: Items available for loan: KEIC (2)Call number: 659.1 BER, ...

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