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361.
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The 7 principles of brand management by Nitish Rai Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 GUP.

362.
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IT infrastructure and its management by Phalguni Gupta, Surya Prakash and Umarani Jayaraman by
Material type: Text Text
Language: English
Publication details: New Delhi;India: Tata McGraw-Hill Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4038 GUP.

363.
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Services marketing: text and cases by Rajendra Nargundkar by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

364.
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Draftfcb + Ulka brand building advertising : concept and cases by M. G. Parameswaran and Kinjal Medh by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 PAR.

365.
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Financial management : text, problems and cases (with CD) by M. Y. Khan and P. K. Jain by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Eduction (India) Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.15 KHA.

366.
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Everything I know about marketing I learned from google by Aaron Goldman by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOL.

367.
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Financial management : theory and practice (with CD) by Prasanna Chandra by Series: CFM-TMH Professional Series in Finance
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.15 CHA.

368.
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Essentials of negotiation by Roy J. Lewicki, David M. Saunders and Bruce Barry by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4052 LEW.

369.
Sociological theory by George Ritzer by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 301 RIT.

370.
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The Mcgraw - Hill 36- hour course : product development by Andrea Belz by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 BEL.

371.
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Wikibrands : reinventing your company in a customer- driven marketplace by Sean Moffitt and Mike Dover by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.827 MOF, ...

372.
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Toyota under fire : lessons for turning crisis into opportunity by Jeffrey K. Liker and Timothy N. Ogden by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 338.7 LIK.

373.
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The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 SUG.

374.
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Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR.

375.
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Manager's guide to social media by Scott Klososky by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 006.7024 KLO.

376.
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Leaders and the leadership process : readings, self-assessments and application by Jon L. Pierce and John W. Newstrom by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 303.34 PIE.

377.
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Intercultural communication in the global workplace by Linda Beamer and Iris Varner by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 BEA.

378.
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New products management by Merle Crawford and Anthony Di Benedetto by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.5 CRA, ...

379.
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Marketing by Dhruv Grewal and Michael Levy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 GRE, ...

380.
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Indian financial system by M Y Khan by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 332.7420954 KHA.

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