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381.
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Big data : understanding how data powers big business by Bill Schmarzo by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4038 SCH.

382.
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Data smart : using data science to transform information into insight by John W. Foreman by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 006.31 FOR.

383.
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Fashion marketing communications by Gaynor Lea-Greenwood by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 391.00688 LEA.

384.
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Code halos : how the digital lives of people, things, and organizations are changing the rules of business by Malcolm Frank, Paul Roehrig and Benjamin Pring by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (2)Call number: 303.4833 FRA, ...

385.
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Recommend this ! : delivering digital experiences that people want to share by Jason Thibeault and Kirby Wadsworth by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 THI.

386.
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Decoding the new consumer mind : how and why we shop and buy by Kit Yarrow, foreword by Paco Underhill by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 339.47019 YAR.
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387.
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Applied predictive analytics : principles and techniques for the professional data analyst by Dean Abbott by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 006.312 ABB.

388.
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Hadoop for dummies by Dirk DeRoos, Paul C. Zikopoulos, Roman Melnyk, Bruce Brown and Rafael Coss
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 005.4 HAD.

389.
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Data points : visualization that means something by Nathan Yau by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 001.4226 YAU.

390.
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The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by David Meerman Scott by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

391.
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Leading on the edge : extraordinary stories and leadership insights from the world's most extreme workplace by Rachael Robertson by
Material type: Text Text
Language: English
Publication details: Milton: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4092 ROB.

392.
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Seven disciplines of a leader : how to help your people, team, and organization achieve maximum effectiveness by Jeff Wolf and Ken Shelton by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4092 WOL.

393.
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The innovation formula : the 14 science-based keys for creating a culture where innovation thrives by Amantha Imber by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.406 IMB.

394.
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The little book of economics : how the economy works in the real world, revised and updated by Greg Ip, Foreword by Mohamed A El-Erian by Series: Little book big profits
Material type: Text Text
Language: English
Publication details: Hoboken, N.J: John Wiley and Sons 2016
Availability: Not available: KEIC: Checked out (1).

395.
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The art of client service : the classic guide by Robert Solomon by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1 SOL.

396.
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Project management : planning and control techniques by Rory Burke by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4046 BUR.

397.
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Marketing research : international student version by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc 2016
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

398.
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Quantitative investment analysis by Series: CFA institute investment
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 332.6015195 QUA.

399.
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Design a better business : new tools, skills and mindset for strategy and innovation by Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PIJ.

400.
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Product management for dummies by Brian Lawley and Pamela Schure by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 658.56 LAW.

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