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381.
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
  • Bearden, Willam O
  • Mobley, Mary F
  • Netemeyer, Richard G
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

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382.
Designing qualitative research by Catherine Marshall and Gretchen B. Rossman by
  • Marshall, Catherine
  • Rossman, Gretchen B
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.72 MAR.

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383.
Telephone survey methods : sampling, selection and supervision by Paul J. Lavrakas by
  • Lavrakas, Paul L
Series: Applied social research methods series; v. 7
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (2)Call number: 300.723 LAV, ...

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384.
Case study methods by Jacques Hamel with Stephane Dufour, Dominic Fortin and Universite de Montreal by
  • Hamel, Jacques
Series: Qualitative research methods ; v. 32
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.722 HAM.

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385.
Experimental design and methods by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 3
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.72 EXP.

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386.
Communication yearbook 17 by
  • Deetz, Stanley A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1994
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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387.
Introduction to facet theory by Samuel Shye, Dov Elizur and Michael Hoffman by
  • Shye, Samuel
  • Elizur Dov
  • Hoffman, Michael
Series: Applied Social Research Methods Series Volume 35
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 SHY.

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388.
The active interwiew by James A. Holstein and Jaber F. Gubrium by
  • Holstein, James A
  • Gubrium, Jaber F
Series: Qualitative research methods series : 37
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.725 HOI.

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389.
Communication yearbook-18 by
  • Burleson, Brant R. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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390.
The psychology research handbook : a guide to graduate students and research assistants by
  • Leong, Frederick T. L.(ed.)
  • Austin, James T. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 150.72 PSY.

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391.
Insider/outsider team research by Jean M. Bartuneak and Meryl Reis Louis by
  • Bartuneak, Jean M
  • Louis, Meryl Reis
Series: Qualitative research methods series : 40
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 300.72 BAR.

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392.
Marketing and consumer research in the public interest by
  • Hill, Ronald Paul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

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393.
Doing media research : an introduction by Susanna Hornig Priest by
  • Priest, Susanna Hornig
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23072 PRI.

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394.
Consumer research : introspective essays on the study of consumption by Morris B. Holbrook by
  • Holbrook, Morris B
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.834 HOL.

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395.
Qualitative research design : an interactive approach by Joseph A. Maxwell by
  • Maxwell, Joseph A
Series: Applied Social Research Methods Series Vol. 41
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 001.42 MAX.

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396.
Qualitative research interviewing by Tow Wengraf by
  • Wengraf, Tow
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 300.72 WEN.

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397.
Internalizing media theory : transition, power, culture : refleciton on media in Russia, Poland and Hungary 1980-95 by John Downing by
  • Downing, John
Series: The media culture and society series
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOW.

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398.
Audiences : a sociological theory of performance and imagination by Nicholas Abercrombie and Brian Longhurst by
  • Abercrombie, Nicholas
  • Longhurst, Brian
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 ABE.

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399.
Applied communication theory and research by Dan O'Hair and Gary L Kreps by
  • Hair, Dan O
  • Kreps, Gary L
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates 1990
Availability: Items available for loan: KEIC (1)Call number: 302.2072 HAI.

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400.
Media management : a casebook approach by
  • Lacy, Stephen (ed.)
  • Sohn, Ardyth B. (ed.)
  • Wicks, Jan LeBlanc (ed.)
Series: Communication textbook series / edited by Jennings Bryant
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates Inc., 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED.

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