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381.
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Consumer behaviour : implications for marketing strategies by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

382.
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Marketing communications by Institute of Chartered Financial Analysis of India
Material type: Text Text
Language: English
Publication details: Hyderabad: The Institute of Chartered Financial Analysts of India 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

383.
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Public relations by Ranesh Tiwari by
Material type: Text Text
Language: English
Publication details: Jaipur: Aavishkar Publishers, Distributors 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 TIW.

384.
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Environmental marketing : strategies, practice, theory, and research by Series: Haworth marketing resources
Material type: Text Text
Publication details: Mumbai: Jaico Publishing House, 2004
Availability: Not available: KEIC: Checked out (1).

385.
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Handbook of reporting and communication skills : companion volume to handbook of journalism and mass communication by V. S. Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: Concept Publishing Company 2003
Availability: Items available for loan: KEIC (1)Call number: 070.0202 GUP.

386.
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Mobile communications : re-negotiation of the social sphere by Series: Computer supported cooperative work
Material type: Text Text
Publication details: New Delhi: Springer (India) Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 303.4833 MOB.

387.
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Handbook of pharmaceutical marketing in India by S. V. R. Rao by
Material type: Text Text
Language: English
Publication details: Bangalore: Panther Publishers Privet Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.809615 RAO.

388.
Making PR work by Sushil Bahl by
Material type: Text Text
Language: English
Publication details: Allahabad: Wheeler Publishing 1994
Availability: Items available for loan: KEIC (5)Call number: 659.2 BAH, ...

389.
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Marketing communication and advertising by R. C. Bhatia by
Material type: Text Text
Language: English
Publication details: New Delhi: Galgotia Publishing Company 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 BHA.

390.
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Communication skill for effective management by Anjali Ghanekar by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Pune: Everest Publishing House 2002
Availability: Items available for loan: KEIC (1)Call number: 001.54 GHA.

391.
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Jagran's India at a glance 1998 by
Edition: 1st ed.
Material type: Text Text
Publication details: Kanpur: Jagran Research Center 1998
Availability: Items available for loan: KEIC (1)Call number: 312 JAG.

392.
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Managing uncertainty by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi: Excel Books, 1999
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

393.
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Kautilya today : Jairam Ramesh on a globalizing India by Jairam Ramesh by
Material type: Text Text
Language: English
Publication details: New Delhi: Indian Research Press 2002
Availability: Items available for loan: KEIC (1)Call number: 330 RAM.

394.
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Handbook of science communication compiled by Anthony Wilson with Jane Gregory, Steve Miller and Shirley Earl
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Overseas Press India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 501.4 HAN.

395.
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The brand called you : the ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand by Peter Montoya with Tim Vandehey by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Mumbai: Corpus Collosum Learning 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 MON.

396.
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Publicity and public relations by Dorothy I. Doty and Marilyn Pincus by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chennai: Westland Books Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 DOT.

397.
CM watching : a new approach to American popular culture by Gerald Reed and Seiichiro Kimura by
Material type: Text Text
Language: English
Publication details: Tokyo: MacMillan Langauge House Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.143 REE.

398.
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Detective marketing : creative common sense in business by Stefan Engeseth by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: : Stefen Engeseth Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 ENG.

399.
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Understanding integrated marketing communications by Don E. Schultz by
Material type: Text Text
Language: English
Publication details: Pasig City: University of Asia and the pacific, Institute of Communication 2002
Availability: Not available: KEIC: Pending hold (1).

400.
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The code book : the secret history of codes and code-breaking by Simon Singh by
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 1999
Availability: Items available for loan: KEIC (1)Call number: 652.8 SIN.

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