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41.
Cross-cultural communication : the essential guide to international business by
  • Mattock, John (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Kogan Page Ltd., 2003
Availability: Items available for loan: KEIC (1)Call number: 658.18 CRO.

42.
Brand Failures : The truth about the 100 biggest branding mistakes of all time by Matt Haig by
  • Haig, Matt
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAI, ...

43.
The knowledge entrepreneur : how your business can create, manage, and profit from intellectual capital by Colin Coulson-Thomas by
  • Coulson-Thomas, Colin
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4038 COU.

44.
Living the brand : how to transform every member of your organization into a brand champion ; in association with marketing by Nicholas Ind by
  • Ind, Nicholas
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 IND.

45.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Ronald J. Alsop by
  • Alsop, Ronald J
Series: A Wall Street journal book
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALS.

46.
Questionnaire design : how to plan, structure and write survey material for effective market research (with CD) by Ian Brace by
  • Brace, Ian
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 BRA.

47.
Media monoliths : how great media brands thrive and survive by Mark Tungate by
  • Tungate, Mark
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 TUN.

48.
Ethics in public relations : a guide to best practice by Patricia Parsons by
  • Parsons, Patricia
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 174.96572 PAR.

49.
International marketing : strategy planning, market entry and implementation by Roger Bennett and Jim Blythe by
  • Bennett, Roger
  • Blythe, Jim
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 BEN.

50.
The marketing plan workbook by John Westwood by
  • Westwood, John
Series: The Sunday times business enterprise guide
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 WES.

51.
Effective writing skills for public relations by John Foster by
  • Foster, John
Series: PR in practice series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2005
Availability: Items available for loan: KEIC (1)Call number: 808.066659 FOS.

52.
Evaluating public relations : a best practice guide to public relations and evaluation by Tom Watson and Paul Noble by
  • Watson, Tom
  • Noble, Paul
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2072 WAT.

53.
From idea to profit : how to market innovative products and services consultant editor by Adam Jolly
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 FRO.

54.
Understanding the basics of return on investment in training by Patricia Pulliam Phillip by
  • Phillip, Patricia Pulliam
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2004
Availability: Items available for loan: KEIC (1)Call number: 658.312404 PHI.

55.
Risk issues and crisis management : a casebook of best practice by Michael Regester and Judy Larkin by
  • Regester, Michael
  • Larkin, Judy
Series: PR in practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4056 REG.

56.
Advertised mind: Ground breaking insights into how our brains respond to advertising by
  • Du Plessis, Erik
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 659.1019 DUP, ...

57.
Creating passions brands : getting to the heart of branding by Helen Edwards and Derek Day by
  • Edwards, Helen
  • Day, Derek
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 EDW.

58.
The mobile revolution : the making of mobile services worldwide by Dan Steinbock by
  • Steinbock, Dan
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 384.33 STE.

59.
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood by
  • Haywood, Roger
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page India 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 HAY.

60.
The inspirational leader : how to motivate, encourage and achieve success by John Adair by
  • Xardel, Dominique
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.4092 ADA.

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