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41.
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Beyond MaxiMarketing : the new power of caring and daring by Stan Rapp and Thomas L. Collins by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP.

42.
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Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

43.
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Product management by Donald R. Lehmann and Russell S. Winer by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH.

44.
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The magnet effect by Jesse Berst by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BER.

45.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

46.
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The e-marketplace : strategies for success in B2B ecommerce by Warren D. Raisch by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAI.

47.
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Secrets of customer relationship management : it's all about how you make them feel by James G. Barnes by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

48.
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E learning : strategies for delivering knowledge in the digital age by Marc J. Rosenberg by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 371.3342 ROS.

49.
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The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.82721 MAR. Not available: KEIC: Checked out (1).

50.
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E business intelligence : turning information into knowledge into profit by Bernard Liautaud and Mark Hammond by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.47 LIA.

51.
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E-strategy pure and simple : connecting your internet strategy to your business strategy by Michel Robert and Bernard Racine by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROB.

52.
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The handbook of social psychology, Vol. 1-2. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York: McGraw Hill Inc. 1998
Availability: Items available for loan: KEIC (2)Call number: 302 HAN, ...

53.
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Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

54.
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Qualitative business analysis casebook by Samuel E. Bodily...[et al.]
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.403 QUA.

55.
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Maximarketing: the new direction in advertising, promotion, and marketing strategy by Stan Rapp and Thomas L. Collins by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1989
Availability: Items available for loan: KEIC (2)Call number: 658.8 COL, ...

56.
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Theory and problems of probability by Seymour Lipschutz by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1974
Availability: Not available: KEIC: Lost (1).

57.
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Positioning : the battle for your mind by Al Ries and Jack Trout by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2001
Availability: Not available: KEIC: Lost (1).

58.
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Sales management by Eugene M. Johnson, David L. Kurtz and Eberhard E. Scheuing by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1994
Availability: Not available: KEIC: Lost (1).

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