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41.
Developing a market orientation by
  • Deshpande, Rohit (ed.)
Material type: Text Text
Publication details: Thousand Oaks: Sage Publications, 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 DEV.

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42.
Brands, consumers, symbols, and research by Sidney J. Levy, compiled by Dennis W. Rook by
  • Levy, Sidney J
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8243 LEV, ...

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43.
Action research by Ernest T. Stringer by
  • Stringer, Ernest T
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 361 STR.

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44.
A general theory of competition : resources competences, productivity, economic growth by Shelby D. Hunt by
  • Hunt, Shelby D
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 338.6048 HUN.

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45.
Behaviour change and public health in the developing world by John P. Elder by
  • Elder, John P
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 614.44 ELD.

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46.
Handbook of relationship marketing by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

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47.
Media and communication research methods : an introduction to qualitative and quantitative approaches by Arthur Asa Berger by
  • Berger, Arthur Asa
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23072 BER.

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48.
Communication yearbook-22 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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49.
Handbook of interview research : context and method editor by Jaber F. Gubrium and James A. Holstein
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 158.39 HAN.

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50.
Handbook of children and the media by
  • Singer, Dorothy G. (ed.)
  • Singer, Jerome L. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2345083 HAN.

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51.
Communicating unrealitymodern media and the reconstruction of reality by Gabriel Weimann by
  • Weimann, Gabriel
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23 WEI.

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52.
Moderting focus groups : a practical guide for group facilitation by Thomas L. Greenbaum by
  • Greenbaum, Thomas L
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 001.433 GRE.

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53.
Communication yearbook-23 by
  • Roloff, Michael E. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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54.
Children adolescents and the media by Victor C. Strasburger and Barbara J. Wilson with contributions by Jeanne B. Funk, Edward Donnerstein, Bob McCannon foreword by Dorothy G. Singer by
  • Strasburger, Victor C
  • Wilson, Barbara J
Material type: Text Text
Language: English
Publication details: California: Sage Publications Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23083 STR.

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55.
Using market knowledge by
  • Deshpande, Rohit (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 USI, ...

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56.
Intercultural communication by Fred E. Jandt by
  • Jandt, Fred E
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 306 JAN.

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57.
Public communication campaigns by
  • Rice, Ronald (ed.)
  • Atkin, Charles K. (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Sage Publications, 2000
Availability: Items available for loan: KEIC (1)Call number: 659 PUB.

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58.
A guide to empirical research in communication : rules for looking by John Sumser by
  • Sumser, John
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 001.42 SUM.

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59.
The ultimate secrets of advertising by John Philip Jones by
  • Jones, John Philip
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ...

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60.
Communication yearbook-24 by
  • Gudykunst, William B. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

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