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48.
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How to plan advertising by
Edition: 2nd ed.
Material type:  Text
Publication details: London: Cassell 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...
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49.
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51.
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52.
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Constructing the new consumer society by
- Sulkunen, Pekka (ed.)
- Holmwood, John (ed.)
- Radner, Hilary (ed.)
- Schulze, Gerhard (ed.)
Material type: Text
Publication details: New York: St. Martin's Press, Inc., 1997
Availability: Items available for loan: KEIC (1)Call number: 306.3 CON.
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53.
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54.
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The corporate brand by Nicholas Ind by
Material type: Text Language: English
Publication details: Londoan: MacMillan Press Ltd 1997
Availability: Items available for loan: KEIC (1)Call number: 659.28 IND.
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55.
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56.
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Debates and dilemmas in promoting health : a reader by
- Sidell, Moyra (ed.)
- Jones, Linda (ed.)
- Katz, Jeanne (ed.)
- Peberdy, Alyson (ed.)
Material type: Text
Publication details: New York: Palgrave, 1997
Availability: Items available for loan: KEIC (1)Call number: 613 DEB.
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57.
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The media studies reader by
- O'Sullivan, Tim (ed.)
- Jewkes, Yvonne (ed.)
Material type: Text
Publication details: London: Arnold 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.
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58.
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