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41.	Image from Amazon.com	The advertising advantage by Harvard Business Review Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV. Lists: harvard. Place hold Save to lists Add to cart (remove)
42.		Service management by Harvard Business Review Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1991 Availability: Items available for loan: KEIC (1)Call number: 658.804 SER. Lists: harvard. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by Deschamps, Jean-Philippe Nayak, P. Ranganath Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1995 Availability: Items available for loan: KEIC (1)Call number: 658.56 DES. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	Corporate identity : making business strategy visible through design by Wally Olins by Olins, Wally Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1989 Availability: Items available for loan: KEIC (6)Call number: 658.4012 OLI, ... Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Mass customization : the new frontier in business competition by B. Joseph Pine, Foreword by Stan Davis by Pine, B. Joseph Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1993 Availability: Items available for loan: KEIC (1)Call number: 658.575 PIN. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan by Barwise, Patrick Meehan, Sean Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2004 Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR. Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Teaching and the case method : text, cases and readings by Louis B. Bornes, C. Roland Christensen and Abby J. Hansen by Barnes, Louis B Christensen, C. Roland Hansen, Abby J Edition: 3rd ed. Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1994 Availability: Items available for loan: KEIC (1)Call number: 650.0712 BAR. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by Reichheld, Frederick F Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1996 Availability: Items available for loan: KEIC (1)Call number: 658.4 REI. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Teaching and the case methods by Louis B. Barnes, C. Roland Christensen and Abby J. Hansen by Barnes, Louis B Christensen, C. Roland Hansen, Abby J Edition: 3rd ed. Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1994 Availability: Items available for loan: KEIC (1)Call number: 371.3 BAR. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	The world in 2020 : power culture and prosperity by Hamish McRae by McRae, Hamish Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1994 Availability: Items available for loan: KEIC (2)Call number: 338.5443 MCR, ... Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Reputation : realizing value from the corporate image by Charles J. Fombrun by Fombrun, Charles J Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1996 Availability: Items available for loan: KEIC (4)Call number: 659.2 FOM, ... Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	The balanced scorecard : translating strategy into action by Robert S. Kaplan and David P. Norton by Kaplan, Robert S Norton, David P Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1996 Availability: Items available for loan: KEIC (1)Call number: 658.4012 KAP. Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by Hagel, John Armstrong, Arthur Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	Commercializing new technologies : getting from mind to market by Vijay K. Jolly by Jolly, Vijay K Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.575 JOL. Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	The social life of information by John Seely Brown and Paul Duguid by Brown, John Seely Duguid, Paul Material type: Text Language: English Publication details: Boston: Harvard Business School Press 2000 Availability: Items available for loan: KEIC (1)Call number: 303.4833 BRO. Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Cost and effect : using integrated cost systems to drive profitability and performance by Robert S. Kaplan and Robin Cooper by Kaplan, Robert S Cooper, Robin Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.1552 KAP. Place hold Save to lists Add to cart (remove)
57.	Image from Amazon.com	Unleashing the killer app : digital strategies for market dominance by Larry Downes and Chunka Mui by Downes, Larry Mui, Chunka Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1998 Availability: Items available for loan: KEIC (1)Call number: 658.4038 DOW. Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	The experience economy : work is theatre and every business a stage by B Joseph Pine II and James H Gilmore by Pine II, B Joseph Gilmore, James H Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1999 Availability: Items available for loan: KEIC (1)Call number: 658.56 PIN. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Race for the world : strategies to build a great global firm by Lowell Bryan, Jane Fraser, Jeremy Oppenheim and Wilhelm Rall by Bryan, Lowell L Fraser Jane Oppenheim, Jeremy Rall, Wilhelm Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1999 Availability: Items available for loan: KEIC (1)Call number: 658 BRY. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	From global to metanational : how companies win in the knowledge economy by Yves L Doz; Jose' Santos and Peter J Williamson by Doz, Yves L Santos, Jose' Williamson, Peter J Material type: Text Language: English Publication details: Boston: Harvard Business School Press 2001 Availability: Items available for loan: KEIC (1)Call number: 658.4083 DOZ. Place hold Save to lists Add to cart (remove)