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41.
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Quality is personal : a foundation for total quality management by Harry V. Robert and Bernand F. Sergesketter by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.562 ROB.

42.
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Diffusion of innovation by Everett M. Rogers by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (2)Call number: 303.484 ROG, ...

43.
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A history of communication study : a biographical approach by Everett M. Rogers by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Not available: KEIC: Checked out (1).

44.
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Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

45.
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Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

46.
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The advertising kit : a complete guide for small business by Jeanette Smith by
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

47.
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Defying the crowd : cultivating creativity in a culture of conformity by Robert J. Sternberg and Todd I. Lubart by
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 153.53 STE.

48.
Delivering quality service : balancing customer perceptions and expectations by Valarie A. Zeithaml, A.Parasuraman, Leonard L. Berry by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1990
Availability: Items available for loan: KEIC (2)Call number: 658.812 ZEI, ... Not available: KEIC: Lost (1).

49.
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Retail management : a strategic approach by Barry Berman, Joel R. Evans by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

50.
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Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL.

51.
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Exploring marketing research by William G. Zikmund by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

52.
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Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ...

53.
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Customer behaviour : consumer behaviour and beyond by Jagdish N. Sheth, Banwari Mittal and Bruce I. Newman by
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SHE.

54.
Print's regional design annual : print design culture place November/December 2007
Material type: Text Text
Language: English
Publication details: New York: Print 2007
Availability: Items available for loan: KEIC (1)Call number: 741.605 PRI.

55.
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Untouchable : an Indian life history by James M. Freeman by
Material type: Text Text
Language: English
Publication details: New Delhi: Indus 1993
Availability: Items available for loan: KEIC (1)Call number: 305.56 FRE.

56.
Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR.

57.
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The fall of advertising and the rise of PR by Al Ries and Laura Ries by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659 RIE, ...

58.
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Leaders : the stratagies for taking charge by Warrne G. Bennis and Burt Nanus by
Material type: Text Text
Language: English
Publication details: New York: Harper and Row 1985
Availability: Items available for loan: KEIC (1)Call number: 658.409 BEN.

59.
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The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers 1986
Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD.

60.
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Marketing masters : lessons in the art of marketing from those who do it best by Paul B. Brown by
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 BRO.

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