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41.
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Media planning : strategy and imagination by William J. Donnelly by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 DON.
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42.
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The new competition by Philip Kotler, Liam Fahey and Somkid Jatusripitak by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 382.0952 KOT.

43.
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Perspectives in consumer behaviour by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAS.

44.
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Advertising principles and practice by William Wells, John Burnett and Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

45.
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Sales promotion management by John A. Quelch by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

46.
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Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

47.
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Marketing research by Alvin C. Burns and Ronald F. Bush by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

48.
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Visual imagination : an introduction to art by Bruce D. Kurtz by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 701.15 KUR.

49.
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Understanding movies by Louis Giannetti by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
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50.
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Services marketing : a strategic approach by Karen P. Goncalves by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 GON.

51.
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Kleppner's advertising procdure by J. Thomas Russell and W. Ronald Lane by
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

52.
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Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG.

53.
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Hypnotic writing : how to seduce and persuade customers with only your words by Joe Vitale by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 VIT.

54.
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Five key principles of corporate performance management by Bob Paladino by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.406 PAL.

55.
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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.14209421 ING.

56.
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The rise of the Chinese consumer : theory and evidence by Jonathan Garner, with contributions Vincent Chan, Marisa Ho, Dong Tao and CSFB Sector Teams by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 306.30951 GAR.

57.
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Apples, insights and mad investors : an entertaining analysis of modern marketing by Jeremy Bullmor, foreword by Sir Martin Sorrell by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUL.

58.
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Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 PAS.

59.
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Can we do that?! : outrageous PR stunts that work? by Peter Shankman by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA.

60.
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Marketing your retail store in the internet age by Bob Negen and Susan Negen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 NEG.

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