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41.
Defying the crowd : cultivating creativity in a culture of conformity by Robert J. Sternberg and Todd I. Lubart by
  • Sternberg, Robert J
  • Lubart, Todd I
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 153.53 STE.

42.
Delivering quality service : balancing customer perceptions and expectations by Valarie A. Zeithaml, A.Parasuraman, Leonard L. Berry by
  • Zeithaml, Valarie A
  • Berry Leonard L
  • Parasuraman A
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1990
Availability: Items available for loan: KEIC (2)Call number: 658.812 ZEI, ... Not available: KEIC: Lost (1).

43.
Retail management : a strategic approach by Barry Berman, Joel R. Evans by
  • Berman, Barry
  • Evans Joel R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

44.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL.

45.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

46.
Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by
  • Bateson, John E. G. Bateson
  • Hoffman, K. Douglas
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ...

47.
Customer behaviour : consumer behaviour and beyond by Jagdish N. Sheth, Banwari Mittal and Bruce I. Newman by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SHE.

48.
Print's regional design annual : print design culture place November/December 2007
Material type: Text Text
Language: English
Publication details: New York: Print 2007
Availability: Items available for loan: KEIC (1)Call number: 741.605 PRI.

49.
Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by
  • Bartlett, Christopher A
  • Ghoshal, Sumantra
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR.

50.
The fall of advertising and the rise of PR by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659 RIE, ...

51.
Leaders : the stratagies for taking charge by Warrne G. Bennis and Burt Nanus by
  • Bennis, Warrne G
  • Nanus, Burt
Material type: Text Text
Language: English
Publication details: New York: Harper and Row 1985
Availability: Items available for loan: KEIC (1)Call number: 658.409 BEN.

52.
The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by
  • Rodgers, F. G. Buck
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers 1986
Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD.

53.
Marketing masters : lessons in the art of marketing from those who do it best by Paul B. Brown by
  • Brown, Paul B
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 BRO.

54.
Creativity : flow and the psychology of discovery and invention by Mihaly Csikszentmihalyi by
  • Csikszentmihalyi, Mihaly
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Pub. Inc. 1996
Availability: Not available: KEIC: Checked out (1).

55.
Roget's international thesaurus by
  • Kipfer, Barbara Ann (ed.)
Edition: 6th ed.
Material type: Text Text
Publication details: New York: Harper Collins Publishers, Inc., 2001
Availability: Items available for loan: KEIC (2)Call number: 423.1 ROG, ...

56.
The 11 immutable laws of internet branding by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 RIE. Not available: KEIC: Lost (1).

57.
Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by
  • Agee, Warren K
  • Adult, Philip H
  • Emery, Edwin
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

58.
Using multivariate statistics by Barbara G. Tabachnick and Linda S. Fidell by
  • Tabachnick, Barbara G
  • Fidell, Linda S
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 519.535 TAB.

59.
Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by
  • Smith, Leslie F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Raw 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI.

60.
On writing well : an informal guide to writing nonfiction by William Zinsser by
  • Zinsser, William
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1980
Availability: Items available for loan: KEIC (1)Call number: 808.042 ZIN.

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