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41.
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Everything you want : understanding consumer, brands and communications by Jennifer Wood and Barney Allan by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WOO.

42.
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Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL.

43.
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Conceptual issues in consumer behaviour : the Indian context by S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KUM.

44.
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Entrepreneurship : strategies and resources by Marc J. Dollinger by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 DOL.

45.
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Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

46.
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Principles of risk management and insurance by George E. Rejda by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2003
Availability: Items available for loan: KEIC (1)Call number: 362 PEJ.

47.
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Winning at interviews by Edgar Thorpe and Showick Thorpe by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.31124 THO.

48.
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Indian financial system by Bharati V. Pathak by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 336.54 PAT.

49.
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Multinational business finance by David K. Eiteman, Arthur I. Stonehill and Michael H. Moffett by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.1599 EIT.

50.
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Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) 2004
Availability: Not available: KEIC: Lost (1).

51.
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Principles of managerial finance by Lawrence J. Gitman by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 GIT.

52.
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Personality : classic theories and modern research by Howard S. Friedman and Miriam W. Schustack by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 155.2 FRI.

53.
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Marketing and the bottom line : the new metrics of corporate wealth by Tim Ambler by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMB.

54.
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The beermat entrepreneur turn your good idea into a great business by Mike Southon and Chris West by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 SOU.

55.
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Creating value from mergers and acquisitions : the challenges : an integrated and international perspective by Sudi Sudarsanam by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 338.83094 SUD.

56.
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International business : environments and operations by John D. Daniels, Lee H. Radebaugh and Daniel P. Sullivan by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.18 DAN.

57.
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Organisational theory, design, and change : text and cases/ by Gareth R. Jones. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 302.35 JON.

58.
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Model business letters, e-mail and other business documents by Shirley Taylor by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 651.751 TAY.

59.
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Ruthless execution : what business leaders do when their companies hit the wall by Amir Hartman by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4063 HAR.

60.
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Services marketing : people, technology, strategy by Christopher Lovelock and Jochen Wirtz by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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