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41.
Everything you want : understanding consumer, brands and communications by Jennifer Wood and Barney Allan by
  • Wood, Jennifer
  • Allan, Barney
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WOO.

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42.
Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL.

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43.
Conceptual issues in consumer behaviour : the Indian context by S. Ramesh Kumar by
  • Kumar, S. Ramesh
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KUM.

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44.
Entrepreneurship : strategies and resources by Marc J. Dollinger by
  • Dollinger, Marc J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 DOL.

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45.
Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

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46.
Principles of risk management and insurance by George E. Rejda by
  • Rejda, George E
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2003
Availability: Items available for loan: KEIC (1)Call number: 362 PEJ.

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47.
Winning at interviews by Edgar Thorpe and Showick Thorpe by
  • Thorpe, Edgar
  • Thorpe, Showick
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.31124 THO.

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48.
Indian financial system by Bharati V. Pathak by
  • Pathak, Bharati V
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 336.54 PAT.

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49.
Multinational business finance by David K. Eiteman, Arthur I. Stonehill and Michael H. Moffett by
  • Eiteman, David K
  • Moffett, Michael H
  • Stonehill, Arthur I
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.1599 EIT.

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50.
Marketing research : an applied orientation by Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) 2004
Availability: Not available: KEIC: Lost (1).

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51.
Principles of managerial finance by Lawrence J. Gitman by
  • Gitman, Lawrence J
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 GIT.

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52.
Personality : classic theories and modern research by Howard S. Friedman and Miriam W. Schustack by
  • Friedman, Howard S
  • Schustack, Miriam W
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 155.2 FRI.

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53.
Marketing and the bottom line : the new metrics of corporate wealth by Tim Ambler by
  • Ambler, Tim
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMB.

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54.
The beermat entrepreneur turn your good idea into a great business by Mike Southon and Chris West by
  • Southon, Mike
  • West, Chris
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 SOU.

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55.
Creating value from mergers and acquisitions : the challenges : an integrated and international perspective by Sudi Sudarsanam by
  • Sudarsanam, Sudi
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 338.83094 SUD.

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56.
International business : environments and operations by John D. Daniels, Lee H. Radebaugh and Daniel P. Sullivan by
  • Daniels, John D
  • Radebaugh, Lee H
  • Sullivan, Daniel P
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.18 DAN.

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57.
Organisational theory, design, and change : text and cases/ by Gareth R. Jones. by
  • Jones, Gareth R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 302.35 JON.

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58.
Model business letters, e-mail and other business documents by Shirley Taylor by
  • Taylor, Shirley
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 651.751 TAY.

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59.
Ruthless execution : what business leaders do when their companies hit the wall by Amir Hartman by
  • Hartman, Amir
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4063 HAR.

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60.
Services marketing : people, technology, strategy by Christopher Lovelock and Jochen Wirtz by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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